Siemens 2010 Annual Report Download - page 43

56 One Siemens 64 Vision 40 Directions
41 Focus on innovation-driven growth markets
43 Get closer to our customers
46 Use the power of Siemens
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infrastructure pioneer, we’re the market leader in
the future-oriented field of offshore wind power,
the manufacturer of the Velaro high-speed train,
a leading supplier of high-efficiency, low-loss power
grids, and a provider of energy-saving performance
contracting, which offers an intelligent financing
model for sustainable building modernization.
With above-average growth in renewable energies,
environmental technologies and energy-efficient
products and solutions expected in the years and
decades to come, we’re systematically accelerating
our involvement in these markets as well as in the
emerging countries. The BRIC countries – Brazil,
Russia, India and China – and the Middle East,
for example, are expected to generate substantial
growth in the years ahead. As a result, these regions
will need to implement extensive infrastructure
projects. We’re tapping this potential with high-tech
solutions that also help conserve resources. All
around the world, we supply and equip ports, air-
ports, train stations, mainline and mass transit
trains, transportation and security control centers,
hospitals, sports and entertainment centers, public
buildings and other large-scale facilities. The com-
prehensive services that we provide across our
products’ entire lifecycles further boost our com-
petitive position. Particularly in highly competitive
markets, our complete package of products and ser-
vices is a unique selling point and a crucial deci-
sion-making factor for our local customers.
Get closer to our customers
In many countries around the world, we’re consid-
ered a local company by customers and the general
public alike. Even outside our home country, Ger-
many, the number of second- and third-generation
Siemens employees is increasing. Expanding our
brand’s global presence and strengthening our local
partnerships are two of the drivers we’ve identified
as decisive for our future business success.
We employ roughly 405,000 people in some 190
countries. Just a few years after our company was
founded in 1847, we opened our first local branch
offices in Great Britain (1850), Russia (1855), France
(1878) and Austria (1879). By 1881, we were already
a global player: in that year, about 63 percent of
Siemens’ 2,400 employees were working outside
Germany. Today, the share is more than 68 percent.
Our success is closely linked to our strong presence
in dynamic markets. To respond quickly to new and
changing requirements, we have to be where our
customers are. That’s why we’re particularly active
in the rapidly growing emerging countries and in
the Middle East. But to achieve above-average
annual revenue growth in all these regions, we’ll
need more than local presence. We’ll also have to
have the right offerings. That’s why we’ve launched
our SMART (simplicity, maintenance-friendly,
affordable, reliable and timely-to-market) initiative:
Geothermal Biomass Hydro Solar Photovoltaic Wind
The DESERTEC concept –
A model for sustainable energy supply