Siemens 2012 Annual Report Download - page 82

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Focus on innovation-driven growth markets
Our pioneering spirit is a basis of our success. Our activities are focused on inno-
vation-driven markets – markets with long-term growth potential. To play a leading
role in these markets, we’re continuously strengthening our portfolio and further
expanding our Environmental Portfolio.
Be a pioneer in technology-driven markets
We’ve been delivering innovative engineering achievements for 165 years, continuously
tapping new markets and occupying new growth fields. To enhance this special strength,
we’re concentrating on innovation- and technology-driven growth markets – on markets
with potential for our future core business. We’re strengthening our power of innovation
by leveraging synergies worldwide and increasingly utilizing external expertise. We’ve
opened our lab doors to universities, research institutes and industry partners. More than
1,000 cooperative research projects a year enable us to respond quickly to the new require-
ments of local and global markets.
Strengthen our portfolio
Only by keeping our portfolio focused on attractive future-oriented markets can we achieve
profitable long-term growth. That’s why we practice intensive, systematic portfolio man-
agement. The cornerstone of our portfolio policy is the principle that our businesses must
capture and maintain No. 1 or No. 2 positions in their respective markets. The prerequisites
for profitability and growth, these leading positions enable us to sustainably increase
Siemens’ value. As the history of our Company proves, we’ve always been successful when
we’ve been at the forefront of technological innovation. Size alone is not enough to ensure
long-term success. This is the guiding principle of all significant changes in our portfolio.
Provide a leading environmental portfolio
Our Environmental Portfolio, which bundles products and solutions that contribute to
environmental and climate protection, has captured an outstanding position on the tech-
nology market worldwide and is one of our strategic growth drivers. In fiscal 2012, the
Portfolio generated revenue of €33.2 billion and made a substantial contribution to climate
protection. At the same time, our ecofriendly products and solutions enabled customers
worldwide to slash their CO2 emissions by 332 million tons – an amount equal to some 41%
of the CO2 emissions generated in Germany in 2010.
To learn more, please see:
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Provide a
leading environ -
mental portfolio
Be a pioneer
in technology-
driven markets
Strengthen
our portfolio
Focus on
innovation-
driven growth
markets