Siemens 2012 Annual Report Download - page 83

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Get closer to our customers
We want to be close to our markets and a strong local partner to our customers
throughout the world. That’s why – besides playing a leading role in the industrial
countries – we’re also successfully developing and producing more and more inno-
vative products and solutions in the emerging countries. The professionalization
and expansion of our service offerings is another of our strategic aims since
innovative services harbor a wealth of new business opportunities and intensify
customer loyalty.
Grow in emerging markets
The so-called BRIC countries (Brazil, Russia, India and China) and the up-and-coming
nations of Asia, South America and the Middle East are achieving high levels of economic
growth, in which we intend to participate. Over the past few years, we’ve achieved strong
growth in the emerging countries. The demand for economical products and solutions
tailored to local customer requirements is particularly strong in these countries. To meet
this challenge, we’ve launched our SMART (simple, maintenance-friendly, affordable,
reliable and timely-to-market) initiative, which offers new products targeted for the entry-
level segment.
Expand our service business
To get closer to our customers – for us, this means providing outstanding services that
increase customer value. With our comprehensive service offerings, we want to achieve
the kind of long-lasting customer satisfaction that makes us the first choice for follow-up
investment. It’s not only our sales organization that nurtures close relationships with our
customers and fosters their loyalty: above all, it’s our local service employees, who – in
some instances building on relationships that go back decades – have detailed knowledge
of our customers’ needs and requirements. For these reasons, we want to consistently
expand our service business in order to leverage additional potential for profitable growth.
Intensify our customer focus
Our customers expect comprehensive, single-source consulting that’s geared to their
individual needs. And it’s our goal and obligation to meet this expectation everywhere in
the world. For us, a strong customer focus doesn’t just mean having an in-depth under-
standing of our customers’ unique requirements; it also means providing them with
customized solutions. Successful customer support requires excellent employees, an
efficient setup and effective methods. Only when these three factors have been fully
integrated to form a unified whole can we expand our strategic partnerships and create
value for our customers.
Intensify
our customer
focus
Grow in
emerging
markets
Expand
our service
business
Get
closer
to our
customers
To learn more, please see:
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