Target 2011 Annual Report Download - page 14

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2011
With a surprise event at our Harlem store, eye-
catching signage in stores and personal reections
in her Target ad, Target was the ultimate destination
for Beyoncé’s latest album, “4.” We continued
to drive newness each week with additional
new releases, including Michael Buble’s chart-
topping “Christmas,” Tony Bennett’s 71st album,
“Duets II,” and Gloria Estefan’s “Little Miss Havana,”
exclusively sold at Target.
From Basics
to Wow
Beyond the unexpected, our guests continue
to look for great value in categories across
the entire store, from everyday basics to small
splurges for themselves and their families. And
we deliver. A wide range of national brands,
owned brands and exclusives that can only
be found at Target, offer exceptional quality at
affordable prices.
And by tailoring our product offerings, we
ensure our guests can nd exactly what they
want and need in their local Target store,
whether that’s Goya black beans in Miami,
or an extended assortment of winter coats
in Minnesota.
We’re also customizing our marketing to ensure
it resonates with multicultural guests. In 2011,
we created our rst Spanish-language TV
commercials for Black Friday, and ran our rst
Spanish-language TV ads on a major network
as part of the ALMA awards broadcast on NBC.
1999
Makeup artist Sonia
Kashuk partners with
Target to introduce
the Sonia Kashuk
Professional Makeup
Collection with
high-quality beauty
products that don’t
break the bank.
Over the years, the
collection has grown to
include fragrance, skin
care, nail color and
accessories.
12 | TARGET 2011 ANNUAL REPORT