Target 2011 Annual Report Download - page 6

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...And Still
Growing
At Target, we’re committed to providing long-
term value for our guests, and our store growth
strategy is an important piece of that equation.
This year, we remodeled a record number of
stores to include the latest merchandising
strategies in Home, Beauty and Shoes, plus
an extended Grocery assortment. This layout,
now the most common across the chain, gives
guests one more reason to visit Target for
everything on their shopping lists.
In 2011, we also opened 21 new stores across
the country—including locations in large
markets such as Los Angeles and Phoenix as
well as our fourth store in Hawaii.
Later this year, we’ll also welcome new guests
to our rst small-format, urban CityTarget
stores in the heart of Chicago, Seattle, Los
Angeles and San Francisco. Beginning in
2013, Target plans to open 125 to 135 stores
in Canada. Over time, we believe we can
protably operate 200 or more Canadian Target
stores.
Operations are already well under way to
prepare for the day we welcome our rstguests.
1962
The doors open to
the rst Target store
in Roseville, Minn.,
complete with a full
grocery assortment.
Heralded as a “new
idea in discount
stores,” Target
differentiates itself
from other retailers by
combining the best
department store
features—fashion,
quality and service—
with the low prices of a
discounter.
2011
To reduce costs, drive protability and gain
greater control of the quality and freshness of
the products we offer our guests, we took over
management of two food distribution centers we
previously
operated in partnership with another
grocer. Our expanded food assortment grew to
more than half of our stores
last year.
4 | TARGET 2011 ANNUAL REPORT