Target 2011 Annual Report Download - page 8

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Perfecting the
Experience
When our doors opened in 1962, we
committed to providing guests a shopping
experience with department-store-inspired
service and dime-store-inspired value.
In recent years, we’ve built on that
commitment by becoming our guests’ favorite
one-stop shopping destination with a broader
food assortment, including perishables, in the
convenience of their local Target store.
Today, the shopping experience we offer
our guests extends well beyond the walls of
our stores—to our Target mobile apps and
Target.com. And for a society that is
increasingly online and on-the-go, that
engagement includes social media.
Not only do channels like Facebook and
Twitter allow us to connect with guests and
provide them with great deals, but they also
create a two-way dialogue to help us make
their Target experience the best it can be.
By leveraging innovative technologies, we are
delivering highly relevant and differentiated
shopping solutions that are personal, simple,
and accessible—anywhere, anytime.
2011
The newly redesigned Target.com offers robust
features that encourage
guests to create product
reviews, add photos and videos, and interact with
other guests.
2005
The “Can I Help You
Find Something?”
guest service initiative
launches, making
team members even
more available to help
guests nd everything
they are looking for.
6 | TARGET 2011 ANNUAL REPORT