American Express 2014 Annual Report Download - page 10

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9AMERICAN EXPRESS COMPANY | ANNUAL REPORT 2014
We own the world’s largest integrated payments platform — a global
network connecting millions of consumers, businesses and merchants.
It’s a source of powerful data about the purchasing preferences of our
customers, and we are using it to bring greater convenience and choice
to people’s lives while building business for our merchant partners. We
want people to feel that AmEx values them as customers, understands
their preferences, and can personalize oerings and services based on
their needs, all while protecting their privacy and keeping a sharp lookout
for fraud.
Every day we are taking steps to build that reality. Take, for example,
how we’ve transformed our Membership Rewards program to provide
increasingly customized mobile rewards at the point of purchase. Then
there’s the launch of AmEx Oers, which uses our knowledge of spending
patterns to deliver curated merchant deals. Big Data analysis is also
helping us improve servicing, detect and prevent fraud, and oer more
relevant products to the right customers.
As part of this journey, we are working closely with other platform
companies to bring our customers great commerce and lifestyle
experiences. American Express has been a leader in this space through
American Express has oered its Card
Members the ability to use Apple Pay
since the service first launched, bringing
them an easy, secure and private way
to pay. Apple Pay allows American
Express Card Members to seamlessly
add their eligible card and pay with their
mobile device at contactless merchants
in stores or directly within participating
apps that accept American Express.
Card Members who use an eligible
American Express Card in Apple Pay get
real-time notifications and details for
all purchases and seamless connection
to the Amex Mobile app for enhanced
account monitoring, servicing and
access to rewards and oers.