Humana 2009 Annual Report Download - page 7
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2009AnnualReport 6
From a strategic perspective, we felt
2009 a good time to step back and
take a fresh look at our strategic
direction resulting in the expansion
of our strategic horizons to embrace
an invigorating new dream – to help
people achieve lifelong well-being.
This vision is solidly grounded in our
successful concentration on consumer-
focused innovation over the past decade
while at the same time embracing a
more comprehensive strategy for future
growth. Besides physical health, well-
being includes fi nancial, social, and even
community health. Our focus therefore
is broadening to emphasize cross-selling
and the development of life-enhancing
ancillary products and services. While still
in its early stages, lifelong well-being is a
promising expansion of Humana’s proven
strength: our appeal to the individual
consumer on a one-to-one basis.
Lifelong Well-Being: An Enhanced Strategy for Future Growth
Humana’s 15% Solution
Product and Network Design
• Traditional plans – HMO, PPO, Ind.
• Real-time operating platform
• SmartSuite
®
• CoverageFirst
SM
PPO
• HumanaAccess
SM
Card
• RxImpact
®
• Wellness programs
• Medical spending accounts
• HDHP with Health Savings Account
• Humana Preferred
®
• 90-Days-at-Retail Program
•RightSourceRx
SM
• SmartResults
SM
• HumanaAdvance
®
Card
Consumer Education
• Online Enrollment Center and Wizard
•MyHumana personal Web page
• Physician Finder Plus
• Transparency tools
• Healing Kitchen
• Family Health Budget
• Comparative Pricing by Pharmacy
• YourHumana Handbook
• SmartSummary
®
Clinical Programs and Forecasting
• Disease Management
• Transplant Management
• Utilization Management
• Concurrent Review
• Case Management
• HumanaBeginnings
®
• HumanaFirst
®
• Humana Health Assessment
• Personal Nurse
®
•MyHumana personal Web page
•Maximize Your Benefi t
• Predictive modeling
• Health Agent
• RxMentor
SM
Financial Analysis and Forecasting
• SmartStart
®
• Customer Reporting Package
• Benefi t Utilization Director for brokers
• Employer portal tools
• Rx Calculator
SM
• Pharmacy Repricing and Formulary
• Verisight Analysis
• MD Consultation
Product
and
Network
Design
Consumer
Education
Clinical
Programs and
Forecasting
Financial
Analysis and
Forecasting
The
Humana
Guidance
Solution