Humana 2009 Annual Report Download - page 9
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It remains too early to tell what kind,
if any, of health reform will be enacted
in Washington. Rather than focusing on
possible outcomes and their potential
implications, we are concentrating
instead – as we have throughout our
history – on initiatives that will continue
to position us well regardless of the
political environment. They are:
• consumer-focused products;
• driving productivity in
medical spending;
• robust actionable data; and
• constant innovation to engage our
members actively in improving their
health and well-being.
With our proven ability to appeal to
senior customers while successfully
managing the regulatory environment
over more than 20 years, we intend
to grow membership in Medicare
while enhancing our coordinated care
model to keep increasing the value we
offer our members. We also anticipate
improved Commercial results associated
with contributions from our ancillary
and specialty businesses, administrative
expense reductions, and pricing
actions taken early last year. Finally,
our emerging emphasis on lifelong
well-being holds promise for future
growth in new revenue-producing
areas that leverage Humana’s long-held
strengths in one-to-one sales, service,
and customer retention.
Sincerely,
David A. Jones, Jr.
Chairman of the Board
Signifi cant Stockholder
Michael B. McCallister
Director, President and
Chief Executive Offi cer
Signifi cant Stockholder
In Summary
2009AnnualReport 8
We are concentrating – as we have throughout our
history – on initiatives that will continue to position
us well regardless of the political environment.