Nike 2010 Annual Report Download - page 6

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Table of Contents
period at a fixed price. In fiscal 2010 and 2009, 89% of our U.S. wholesale footwear shipments (excluding our Other Businesses) were made under the
futures program, compared to 90% in fiscal 2008. In fiscal 2010, 62% of our U.S. wholesale apparel shipments (excluding our Other Businesses) were made
under the futures program, compared to 60% in fiscal 2009 and 62% in fiscal 2008.
We utilize 19 NIKE sales offices to solicit sales in the United States. We also utilize 4 independent sales representatives to sell specialty products for
golf and 5 for skateboarding and outdoor products. In addition, we sell NIKE Brand products through our internet website, www.nikestore.com, and we
operate the following retail outlets in the United States:
U.S. Retail Stores Number
NIKE factory stores (which carry primarily overstock and close−out merchandise) 145
NIKE stores (including one NIKE Women store) 12
NIKETOWNs (designed to showcase NIKE products) 11
NIKE employee−only stores 3
Cole Haan stores (including factory stores) 106
Converse factory stores 51
Hurley stores (including factory and employee stores) 18
Total 346
NIKE’s three United States distribution centers for NIKE Brand footwear are located in Memphis, Tennessee. NIKE Brand apparel and equipment
products are shipped from our Memphis, Tennessee and Foothill Ranch, California distribution centers. Cole Haan products are distributed primarily from
Greenland, New Hampshire, Converse products are shipped primarily from Ontario, California, and Hurley products are distributed from Irvine, California.
International Markets
In fiscal 2010 and 2009, non−U.S. sales (including non−U.S. sales of our Other Businesses) accounted for 58% of total revenues, compared to 57% in
fiscal 2008. We sell our products to retail accounts, through NIKE−owned retail stores, and through a mix of independent distributors and licensees around
the world. We estimate that we sell to more than 24,000 retail accounts outside the United States, excluding sales by independent distributors and licensees.
We operate 14 distribution centers outside of the United States. In many countries and regions, including Canada, Asia, some Latin American countries, and
Europe, we have a futures ordering program for retailers similar to the United States futures program described above. During fiscal 2010, NIKE’s three
largest customers outside of the U.S. accounted for approximately 8% of total non−U.S. sales.
We operate the following retail outlets outside the United States:
Non−U.S. Retail Stores Number
NIKE factory stores 205
NIKE stores 55
NIKETOWNs 2
NIKE employee−only stores 12
Cole Haan stores 68
Hurley stores 1
Total 343
International branch offices and subsidiaries of NIKE are located in Argentina, Australia, Austria, Belgium, Bermuda, Brazil, Canada, Chile, China,
Croatia, Cyprus, the Czech Republic, Denmark, Finland, France,
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