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TOYOTA ANNUAL REPORT 2010 18
0
200
400
600
800
1,000
（¥
Billion）
10080706
FY 09
■ R&D Expenses
Note: Fiscal years ended March 31
R&D Guiding Principles
R&D Activities
The overriding goal of Toyota’s technology and product development activities is to minimize the
negative aspects of driving, such as tra󰮐c accidents and the burden that automobiles have on the
environment, and maximize the positive aspects, such as driving pleasure, comfort, and convenience.
By achieving these sometimes conicting goals to a high degree, we want to open the door to the
automobile society of the future.
　To ensure e󰮐cient progress in R&D activities, we coordinate and integrate all phases, from basic research
to forward-looking technology and product development. With respect to such basic research issues
as energy, the environment, information technology, telecommunications, and materials, projects are
regularly reviewed and evaluated in consultation with outside experts to achieve e󰮐cient R&D cost control.
And with respect to forward-looking, leading-edge technology and product development, we establish
cost-performance benchmarks on a project-by-project basis to ensure e󰮐cient development investment.
R&D Expenditures
In fiscal 2010, R&D expenditures totaled ¥725.3 billion, down 19.7% from the previous fiscal year,
representing 3.8% of consolidated net revenues. We worked closely with suppliers to develop
components and products more efficiently and took steps to reduce our own R&D expenses. At
the same time, we plan to continue making substantial investments in R&D involving forward-
looking, leading-edge technologies and the development of products associated with the
environment, energy, and safety. These investments are essential to preserving our competitive
edge in terms of technologies and products.
R&D Organization
Toyota operates a global R&D organization with the primary goal of building automobiles that
precisely meet the needs of customers in every region of the world.
　In Japan, R&D operations are led by Toyota Central Research & Development Laboratories,
Inc., which works closely with Daihatsu Motor Co., Ltd., Hino Motors, Ltd., Toyota Auto Body Co.,
Ltd., Kanto Auto Works, Ltd., and many other Toyota Group companies. Overseas, we have a
worldwide network of technical centers as well as design and motorsports R&D centers.
Toyota R&D is dedicated to the development of attractive, affordable, high-quality
products for customers worldwide. The intellectual property that R&D generates is a vital
management resource that Toyota utilizes and protects to maximize its corporate value.
Providing clean and safe products and enhancing the quality of life of
people everywhere through all our activities.
Pursuing advanced technological development in a wide range of fields,
we pledge to provide attractive products and services that respond to
the needs of customers worldwide.
●
●
Development theme discovery
Research on basic vehicle-related technology
Technological breakthroughs related to components and systems
Development of leading-edge components and systems ahead of
competitors
Primary responsibility for new model development
Development of all-new models and existing-model upgrades
Basic Research
Forward-Looking and
Leading-Edge Technology
Development
Product Development
Please click here for further details on domestic and overseas R&D bases.
R&D and Intellectual Property
Corporate Information
Risk FactorsCorporate Governance Other Management and Corporate Data
Consolidated
Performance Highlights
Financial Section
Investor Information
Corporate Information
Business Overview
Special Feature
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Management TeamCorporate PhilosophyR&D and Intellectual Property