Toyota 2010 Annual Report Download - page 23

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TOYOTA ANNUAL REPORT 2010 21
Based on our philosophy of “Customer First,” we develop and provide
innovative, safe and outstanding high-quality products and services that
meet a wide variety of customers’ demands to enrich the lives of people
around the world. (Guiding Principles 3 and 4)
We will endeavor to protect the personal information of customers and
everyone else we are engaged in business with, in accordance with the
letter and spirit of each country’s privacy laws. (Guiding Principles 1)
We strive to enhance corporate value while achieving a stable and
long-term growth for the benefit of our shareholders.
(Guiding Principles 6)
We provide our shareholders and investors with timely and fair disclosure
on our operating results and nancial condition. (Guiding Principles 1 and 6)
We aim for growth that is in harmony with the environment by seeking
to minimize the environmental impact of our business operations,
such as by working to reduce the effect of our vehicles and operations
on climate change and biodiversity. We strive to develop, establish
and promote technologies enabling the environment and economy to
coexist harmoniously, and to build close and cooperative relationships
with a wide spectrum of individuals and organizations involved in
environmental preservation. (Guiding Principles 3)
We implement our philosophy of “respect for people” by honoring the
culture, customs, history and laws of each country. (Guiding Principles 2)
We constantly search for safer, cleaner and superior technology that
satisfy the evolving needs of society for sustainable mobility.
(Guiding Principles 3 and 4)
We do not tolerate bribery of or by any business partner, government
agency or public authority and maintain honest and fair relationships
with government agencies and public authorities. (Guiding Principles 1)
Wherever we do business, we actively promote and engage, both
individually and with partners, in nurturing society activities that help
strengthen communities and contribute to the enrichment of society.
(Guiding Principles 2)
We respect our employees and believe that the success of our business
is led by each individual’s creativity and good teamwork. We stimulate
personal growth for our employees. (Guiding Principles 5)
We support equal employment opportunities, diversity and inclusion
for our employees and do not discriminate against them.
(Guiding Principles 5)
We strive to provide fair working conditions and to maintain a safe and
healthy working environment for all our employees. (Guiding Principles 5)
We respect and honor the human rights of people involved in our
business and, in particular, do not use or tolerate any form of forced or
child labor. (Guiding Principles 5)
Through communication and dialogue with our employees, we build and
share the value “Mutual Trust and Mutual Responsibility” and work together
for the success of our employees and the company. We recognize our
employees’ right to freely associate, or not to associate, complying with the
laws of the countries in which we operate. (Guiding Principles 5)
Management of each company takes leadership in fostering a
corporate culture, and implementing policies, that promote ethical
behavior. (Guiding Principles 1 and 5)
We respect our business partners such as suppliers and dealers and
work with them through long-term relationships to realize mutual
growth based on mutual trust. (Guiding Principles 7)
Whenever we seek a new business partner, we are open to any and all
candidates, regardless of nationality or size, and evaluate them based
on their overall strengths. (Guiding Principles 7)
We maintain fair and free competition in accordance with the letter
and spirit of each country’s competition laws. (Guiding Principles 1 and 7)
Customers Shareholders
Global Society/
Local Communities
Environment
Community
Nurturing Society
Employees
Business Partners
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Corporate Philosophy
Corporate Information
Risk FactorsCorporate Governance Other Management and Corporate Data
Consolidated
Performance Highlights
Financial Section
Investor Information
Corporate Information
Business Overview
Special Feature
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Management TeamCorporate PhilosophyR&D and Intellectual Property