General Motors 2014 Annual Report Download - page 17

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17
I believe we will see more changes in the
automotive sector in the next five years
than we have seen in the last 50. We are
on the verge of a revolution in personal
transportation. Vehicles will become
dramatically safer, more fuel efficient and
cleaner than anyone thought possible even
a few years ago. The impact on the industry,
communities around the globe and hundreds
of millions of consumers will be profound.
I have been in this industry my entire career
and this is by far the most exciting time I have
experienced. The competition is fierce. The
technological advances are dramatic and
regulatory changes are far reaching. But the
opportunity to build the next generation of cars,
trucks and crossovers that will improve millions
of lives is incredibly motivating to all of us at
GM. Our mission at GM is to be the industry
leader in this era of transformative change.
As we add the latest technology to vehicles, we
will remain focused on our customers. We want
to earn customers for life. We want customers
to know that they can count on GM for industry
leading quality, safety and reliability, as well as
for translating breakthrough technologies into
vehicles and experiences that they love. Most
importantly, we want customers to know that,
in partnership with our dealers, they will be
valued and respected throughout their entire
ownership experience.
Accountability is the foundation for any
organization’s success. A company, like an
individual, becomes known for whether or
not it keeps its word. More than anything
else, we want people to know that GM can
be counted on to act with integrity, to keep
its commitments and honor its relationships
with all stakeholders. Financially, we will
work to make prudent investments for the
future while delivering strong results in the
short term. We will continue to expand our
efforts to strengthen our brands and better
serve the needs and desires of our customers.
One great example of our ability to lead is
the new Chevrolet Colorado and GMC Canyon
midsized pickups. Many industry experts
believed the midsized truck segment was
dead. It had shrunk significantly over the last
decade or so, and most manufacturers had
dropped out of the segment.
Yet after listening carefully to customers,
and relying on our own instincts, we saw an
opportunity. We concluded there was demand
for an all-new, midsized truck, and we put a
plan in place to meet this need. It was not an
easy call, but it was the right one. The trucks
The competition is fierce.
Our mission at GM is to be the
industry leader in this era of
transformative change.