General Motors 2014 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2014 General Motors annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 136

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136

8
SUCCESS BUILT ON QUALITY
AND EXCELLENCE
Earning customers for life begins with an intense focus
on those customers … from designers and engineers who
listen and respond to their feedback on their car, truck or
crossover, and seek their input in focus groups on future
vehicles … to production workers who always have the
customer in mind in their zero-defect mentality and their
passion to build the best vehicles we’ve ever offered.
That’s part of the spirit behind GM’s resurgence in Europe,
where our Opel/Vauxhall team is launching a major product
offensive that aims to deliver 27 new models and 17 new
engines by 2018. It’s being led by models like the Opel Corsa
and ADAM, which are attracting a large and loyal following —
and earning award after award in the process. Meanwhile,
the brand-new Karl subcompact is generating quite a buzz.
We’re backing this growing success with an aggressive,
multibillion dollar investment program, including a
245 million euro investment to prepare Opel’s assembly
plant in Rüsselsheim, Germany, to produce a new flagship
SUV. We’ll invest more than a half-billion euro in engine
and transmission plants in Rüsselsheim and Kaiserslautern,
Germany, and Tychy, Poland, enabling Opel/Vauxhall to
provide even more fuel-efficient engines and transmissions
for customers throughout Europe.
And that’s just one example of our commitment to invest
in our products … our people … our future.