General Motors 2014 Annual Report Download - page 7
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7
INSPIRING PASSION AND LOYALTY
We see it over and over again: Customers
who buy our brands car after car … from a
first car for college … to a crossover for toting
a growing family … to a luxury model that’s a
well-earned reward for career goals achieved.
And we’re determined to keep it that way.
Consider, for example, the Cadillac brand.
Over the years, it represented the very pinnacle
of American automotive achievement. The
word “Cadillac” itself became a synonym for
the highest standard in class, regardless of
industry or product category.
In today’s changing marketplace, Cadillac
is reclaiming that standard, as it undergoes
a global transformation. We’re challenging
our competitors head-on, with cars that can
beat their very best. These are vehicles at
the forefront of performance and technology
... bristling with expressive designs and
exhilarating driving dynamics.
Nowhere is that more true than in China.
It’s now our second-largest market, and
growing fast. Our assembly plant in China
began producing its second model, the ATS-L,
in 2014 and we expect a second China plant
to come online in 2015.
Meanwhile, Cadillac continues to launch
exciting new models, like its new top-of-the-
range car, the 2016 Cadillac CT6. In addition
to using advanced techniques for lighter weight
and more efficient performance, this new luxury
sedan will also deliver new technologies that
enhance safety and connectivity.
Around the world, this is a brand — 112-years-
young — that’s reinventing itself. And it’s just
one example of our commitment to deliver
brands that inspire passion and loyalty.
The word “Cadillac” itself has become a synonym for the highest standard in
class, regardless of industry or product category.