General Motors 2014 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2014 General Motors annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 136

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136

19
U.S. and China. Following the Trax, we have a
full pipeline of strong new products launching
over the next 12 months. Starting late this year,
we will launch new versions of the Malibu and
Equinox, which compete in two of the world’s
largest vehicle segments. All-new versions
of the Spark, Volt and Camaro will also make
their debuts.
Opel/Vauxhall continues to execute its plan
for growth and profitability. With successful
products such as Mokka and ADAM, Opel/
Vauxhall delivered sales of nearly 1.1 million
last year. This was the second year in a row
Opel/Vauxhall gained market share. To keep
our momentum going, we launched the fifth
generation of the Corsa in early 2015. The
new Karl small car and Astra will follow later
this year. Astra and Corsa represent about
half of Opel/Vauxhall’s volume.
Rebuilding Opel has taken resolve, discipline
and a lot of hard work. We believe we have
the right plan, a strong leadership team and a
company-wide commitment to Opel’s future.
Buick continues to be a style leader and a
core component of our growth strategy in
China. With sales of nearly 1.2 million in 2014,
including more than 900,000 in China, Buick is
a great example of how GM’s global scale can
be leveraged to produce value for stockholders.
Buick is also a great example of the quality
of our vehicles and the strength of our dealer
network. Consumer rating organizations, such
as J.D. Power and Associates and Consumer
Reports, consistently rank Buick among the
top automotive brands for reliability and
dealer service.
The GMC brand is defined as Professional
Grade — a commitment to premium materials,
purposeful design and advanced technology in
every vehicle. We are enhancing our marketing
efforts and exploring a number of ways to
further expand GMC’s product offerings. Going
The all-new 2016 CHEVY MALIBU