General Motors 2014 Annual Report Download - page 3

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3
CUSTOMERS AT THE CENTER
At today’s GM, we put the customer at the center of everything
we do … customers like Bailey, who’s featured on our cover.
Her passion is riding and caring for her horses, Allegra and
Karma. She also loves her 2015 Chevrolet Colorado. But you
don’t have to take our word for it …
“To me, horseback riding isn’t just a hobby. It’s a lifestyle —
one I’ve loved for as long as I can remember. And I love
the way my Colorado fits that lifestyle. It’s eye-catching.
It’s dependable. And the four-wheel drive makes Chicago
snowstorms seem like any other day. It has space for
passengers, but it also gives me plenty of space for horse
supplies. Most importantly, I’m able to tow my ‘girls.’
“Chevys run in my family. My dad has a ’66 Corvette Stingray
and a 2002 Camaro — both red — and he’s always said he
wanted me to be a Chevy girl. And when I was little, my
trainer had an old Chevy and I can still remember to this
day telling my parents that someday I’d own one. Now I do!
“I’ve worked hard and earned everything I’ve got. I always
have … it’s how my folks raised me. And so have my horses.
More than once over the years, Allegra has fought back
from injuries and we’ve won competitions together.”
All around the world, we take pride in creating vehicles that
fit people’s lives … that meet their needs … that take them
where they want to go.
And it starts with putting customers at the center of it all,
working hard to earn their loyalty. For life.