General Motors 2014 Annual Report Download - page 4
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4
LEADING THE WAY
The spirit of innovation and a passion for performance
are at the heart of every Chevrolet. For the customer, that
means our cars, trucks and crossovers combine engaging
performance, world-class safety features, head-turning
designs and purposeful technology — all while offering
great value.
From Detroit to São Paulo … from Los Angeles to New Delhi
to Shanghai and beyond … Chevrolet offers customers a
vehicle that meets their lifestyle — everything from the
Chevy Spark minicar and the best-selling Cruze midsize
sedan, to the longest-lasting, most dependable Chevy
Silverado full-size pickup and the iconic Corvette Stingray.
Chevy achieved nearly 4.8 million global sales and earned
more awards than any other manufacturer in 2014. And
our product lineup will become even fresher in 2015 as
the brand launches several key new vehicles — including
Camaro, Malibu, Spark and Volt.
Meanwhile, we’re continuing to build on the global success
of vehicles like the Trax, which is winning over customers in
the fast-growing small SUV market in China and the United
States. Or the Onix subcompact, which has the highest
resale value in Brazil, according to an AutoInforme survey.
In market after market, all around the world, Chevrolet is
a brand powered by design and innovation for the everyday
consumer. Whether it’s integrating Siri into our small cars,
or the corner-step rear bumper on Colorado, we’re leading
the way in giving our customers solutions that make their
lives better.