Sony 2006 Annual Report Download - page 17

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Cell
Cell is a high-performance processor under joint development by the Sony
Group, IBM Corporation and Toshiba Corporation since 2001. Built on a
multicore architecture, Cell features eight independent floating-point computing
cores and a Power-based processor, enabling it to attain supercomputer-level
floating-point computing speeds.
HD Handycam®
CineAlta camcorder and
SXRD projector
Filming
Content
Cinema
Game
HD TV and
Blu-ray Disc player
Viewing
VAIO PC with built-in
Blu-ray Disc drive
Storage/
editing
Broadcasting
“XD CAM” HD camcorder and
stationary deck
and editing to projection—preventing image deterioration while
simultaneously reducing film print costs and shortening lead
times for distribution and screening. With the latest digital video
technologies such as this, Sony will continue contributing to
the revitalization of the movie business as well as providing
dazzling viewing experiences.
HOME ENTERTAINMENT
Sony brings the HD experience to home entertainment through a
diverse array of hardware. For example, our HD LCD and SXRD
rear-projection televisions reproduce HD broadcasts with brilliant
hues. Just attach a Blu-ray Disc player and 5.1-channel surround
sound system to create a high-definition, high-fidelity home theater
for a cinema experience within the home.
Sony Computer Entertainment also plans to incorporate our
high-performance processor, Cell, and the RSX graphics
processor, into PLAYSTATION®3 next-generation computer
entertainment systems to enable enjoyment of next-generation
computer entertainment content in the home.
Consumers can also pair our Handycam® HD camcorders,
which feature our proprietary ClearVID CMOS Sensor™, with our
high-end VAIO PCs, which support HD imaging, enabling them to
edit their own personal movies at full image quality.
CONTENT
The keys to creating the HD World are high-definition content and
the media on which such content will be recorded, Blu-ray Disc.
The Blu-ray Disc format offers a storage capacity approximately
five times that of DVD—enough for more than three hours of HD-
quality MPEG-2 video. This makes it possible to store, for example,
a full-length movie, in addition to director’s cuts, interactive and
other bonus content on a single disc. Blu-ray Disc also incorporates
a robust content protection mechanism that features superior data
encoding.
More than 180 partner companies from the consumer electronics,
IT, game, movie and music industries currently support Blu-ray
Disc. Sony Pictures Entertainment Inc. (SPE), Metro–Goldwyn–
Mayer Inc. (MGM), The Walt Disney Company, Warner Bros.
Entertainment, Twentieth Century Fox, Lions Gate and Paramount
Pictures will release titles on Blu-ray Disc, and they will be able to
be experienced on PCs, consumer electronics products as well as
PLAYSTATION®3.
PLAYSTATION®3
Blu-ray Disc
Blu-ray Disc is a next-generation optical disc format developed
for high-definition video and high-capacity software applications.
A single-layer Blu-ray Disc will hold up to 25 gigabytes of data
and a dual-layer Blu-ray Disc will hold up to 50 gigabytes of
data. This greater storage capacity enables the Blu-ray Disc to store over five
times the amount of content than is possible with current DVDs, and is
particularly well-suited for high-definition feature films with extended levels of
additional bonus and interactive material. Blu-ray also features the most
advanced copy protection, backward compatibility with the current DVD format
(meaning Blu-ray players will play existing DVDs), connectivity and advanced
interactivity.
Major SPE Blu-ray Disc Titles
Hitch
House of Flying Daggers
The Fifth Element
Ultraviolet
Underworld: Evolution (shown to the left)
© 2006 Lakeshore Entertainment Group LLC. All Rights Reserved.