Sony 2006 Annual Report Download - page 33

Download and view the complete annual report

Please find page 33 of the 2006 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 146

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146

31
TALKMAN is a communication tool
developed exclusively for the PSP
that makes conversation in foreign
languages fun and easy. I knew
from the start that what I wanted
to create was not a plain electronic
dictionary, but rather a fun catalyst for breaking down barriers and
promoting interaction between people. I call TALKMAN a conversation
“ice breaker.”
Using TALKMAN is simple. All you need to do is speak into the
PSP’s custom microphone and Max, the multilingual bird, appears
on the screen to translate your words into the foreign language of
your choice, complete with lovable, amusing gestures. For example,
if you say, “Let’s meet again” in English, Max will convey this sentiment
on your behalf while presenting a flower. You can hold up your PSP
to show Max repeating the phrase. It really is a whole new way of
having fun with PSP.
The original version of TALKMAN, launched in November 2005,
offers four languages—English, Japanese, Chinese (Mandarin) and
Korean. In May 2006, we introduced TALKMAN EURO (shown
above), with capabilities in French, German, Italian and Spanish, in
addition to English and Japanese, for a total of six languages.
My hope is for people who aren’t particularly good at foreign
languages and don’t really want to study them to use TALKMAN as
a way to easily enjoy communicating with people around the world,
and to experience a new style of entertainment that cannot be
offered by a simple electronic dictionary.
TALKMAN
Yoshiteru Yamamoto
Producer
SCE WWS Japan Studio
Sony Computer Entertainment Inc.
To strengthen its own software development capabilities, in
September 2005 SCE combined its games development studios
in Japan, the United States and Europe, to form SCE Worldwide
Studios (SCE WWS). The studios within the SCE Group have been
producing numerous exciting software titles that match the taste of
consumers of each region, while at the same time communicating
closely to produce worldwide hit franchises. SCE WWS will further
accelerate the creation of global hit titles and will facilitate greater
interaction and integration and the effective positioning of people
in each studio. Going forward, SCE WWS will spearhead efforts to
further consolidate and shape the SCE Group’s software resources.
As part of its long-term strategy, SCE also acquired Guerrilla
B.V., a Netherlands-based software developer with a global
reputation, in December 2005 and Zipper Interactive of the United
States in January 2006. The acquisitions will enable SCE WWS to
capitalize on the creative capabilities of these two studios to develop
attractive new software titles.
SCE will work with content creators around the world to
strengthen its software portfolio for the November 2006 launch of
PS3, as well as to take advantage of the exciting entertainment
potential of the PS2, PSP and PS3.
Ratchet: Deadlocked EyeToy: Play 3
© SCEA Created and developed by Insomniac Games, Inc. © SCEE
© SCEI