Sony 2006 Annual Report Download - page 26
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24
Digital high-definition video camera
HDR-HC1
DVD digital video camera
DCR-DVD403
Walkman® A Series
The global market for video cameras also expanded, rising 3%
from the previous period, to 18.0 million units, of which Sony
accounted for 7.6 million units. DVD Handycam® camcorders
achieved buoyant sales in all regions, reflecting the ease with
which consumers can enjoy their recorded video compared with
conventional tape camcorders. We topped our initial sales targets
for HDR-HC1 digital high-definition Handycam® camcorders, par-
ticularly in the Japanese market. These units incorporate HDV 1080i
technology to produce professional-quality HD video in a compact
package. Further, in March 2006 we introduced the HDR-HC3, the
world’s smallest and lightest camcorder in the HDV 1080i format*,
which uses our proprietary ClearVid CMOS Sensor, achieving
the previously difficult task of incorporating both high sensitivity
and a large pixel count for still images in a compact camcorder.
We are intent on continuing our legacy as the global leader in the
digital video camera market and will introduce a diverse array of
products meeting the needs of each region.
We continued to expand our portable audio lineup by introducing
the Walkman® A Series of digital music players, which incorporate
a hard disk or flash memory. Stylishly executed in a design featuring
three-dimensional curves, the Walkman® A Series delivers a host
of new features that connect listeners more closely to their music,
such as the Artist Link function, which selects subsequent artists
and songs based on the genre of the artist and song currently
played. Similarly, the Intelligent Shuffle feature allows people to
switch only between the songs they listen to the most or to randomly
listen to only songs released in a particular year.
* As of February 2006