Toyota 2011 Annual Report Download - page 12

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Business and
Performance Review
Special FeatureMessage/Vision
Management and
Corporate Information
Financial Section and
Investor Information
Toyota Global VisionToyota Global Vision
Contributing to the urban development of the future and
leading the way to the future of the automotive industry
Realizing the Future Mobility Society
Our new Global Vision promises our customers that we will contribute to enriching the lives of communities
along with better vehicles. Our goal is to be accepted as a good corporate citizen by membership in
such “better communities” through our contributions to creating comfortable, livable towns. These include
offering comfortable, low-carbon automobiles and new lifestyles through the early practical application
of personal robots for mobility support and healthcare, as well as the popularization of hybrids and other
next-generation environment-friendly cars, and safe motoring through the integration of vehicles with
infrastructure.
Toyota’s approach to environmental technology development
Contributing to building next-generation environment-friendly
“smart communities” using smart grids
Development of next-generation automotive technologies
New business strategy
Toyota’s three major environmental technology
development themes are energy source diversity,
CO2 emission (global warming prevention) reduc-
tion and air pollution prevention. Based on this
approach, we are working to improve the fuel
economy of cars using conventional engines,
which make up the majority of our sales. We have
also made hybrid (HV) technology our core tech-
nology in next-generation environment-friendly
cars development because it includes the com-
ponent technologies used in the development of
all types of environment-friendly cars.
Toyota sees the next major step in realizing a low-
carbon society as the use of new smart power
grids, for which IT is used to control power sup-
plies to make them stable and achieve energy
conservation. The Toyota smart grid ties in the
recharging of next-generation environment-
friendly cars (PHV and EV) batteries with “smart
houses” under development by Toyota Housing
(houses equipped with solar power generators
and storage batteries, as well as control func-
tions for efficient electricity consumption). We
aim to create a grand next-generation environ-
mental city of “smart communities” by gradually
popularizing this concept.
The popularization of environment-friendly
cars is our primary environmental contribution.
Customers make different decisions about what
kind of environment-friendly cars they want, so we
are developing all types of next-generation
environment-friendly cars, including PHVs, EVs
and FCVs, so that the
customer can decide
which is most suit-
able in terms of use,
performance, price
and other factors.
Last year, we developed the Toyota Smart
Center, a system that links vehicles, homes and
information, and enables integrated control of
energy data and information, with trials of the
system conducted beginning this September
over smart grids in Toyota City. Toyota will con-
tinue to conduct trials and tie-ins with other
industries, with the goal of marketing the system.
Our goal is to offer
new products and
services correspond-
ing to the economic
and social conditions
of each region.
Toyota will lead its industry
in tackling technological
advances that will spawn
next-generation mobility.
New lifestyles
Amenable,
low-carbon mobility
Infrastructure for
safer mobility
Preserving
environmental quality
0804
Additional details available at Click HERE
Chairman’s Message
President’s Message
Toyota Global Vision
12TOYOTA ANNUAL REPORT 2011