Toyota 2011 Annual Report Download - page 24

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Business and
Performance Review
Special Feature
Management and
Corporate Information
Financial Section and
Investor InformationMessage/Vision
gentle on the environment, while at the same time engaging in
leading-edge development in a variety of fields, such as the
operational testing of smart grids.
Other Business Operations
In the marine business, Toyota manufactures and sells pleasure
boats, marine engines and a variety of marine components. All
products take full advantage of our engine technologies and other
advanced technologies cultivated during years of automotive
manufacturing.
This year, Toyota announced the PONAM-35, our first new vessel
in the five years since the PONAM-45. We will continue to expand our
lineup in the future.
Toyota is making every effort to contribute to the creation of a resource
recycling society through our afforestation activities, as well as our
horticultural, environmental greening and agricultural biomass
operations.
Following previous afforestation and forestry development
projects in Australia, the Philippines and China, we are engaged in a
forest restoration model project in the town of Odaicho, located in
Japan’s Mie Prefecture. In May 2010, this forest project acquired
Forest Stewardship Council (FSC) certification. In our environmental
greening business, we began selling Toyota/Midorie Hybrid Green
rooftop greenery products, which we jointly developed with Suntory
Midorie, while in our agricultural biomass operations we launched a
swine manure composting facility deodorizer that is the second
product in the ResQ Series.
Marine Business
Biotechnology and Afforestation Business
Note: Effective October 1, 2010, all housing operation production and technical
development functions were transferred from Toyota Motor Corporation to Toyota
Housing Corporation.
Philippine and China afforestation projects
NASCARSUPER GT Formula Nippon Waku Doki Circuit
Motorsports
Our main areas of motorsports participation in 2010 were SUPER
GT and Formula Nippon series racing in Japan and NASCAR in the
United States, all of which we promote as “spectator motorsports.”
Also, from last year we sought to strengthen and further promote
our “grassroots motorsports” programs, so as to create opportunities
for more people to enjoy the thrill of automobiles easily.
Our “grassroots motorsports” programs include GAZOO
Racing, which conveys the dreams and excitement of automobile
racing, as well as other events such as the Waku Doki Circuit, an
enjoyable participation-type event for our customers. Also, by
participating in the 24-Hour Nürburgring racing competition our
personnel get hands-on training in building good, fine-tuned
automobiles.
We will continue to provide opportunities for our customers to
enjoy motorsports by making the “spectator motorsports” and
“grassroots motorsports” categories the focus of our motorsports
projects in 2011.
0722
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Consolidated Performance Highlights
Automotive Operations
Restore and Renew Our Production Structure for Further Growth
Financial Services Operations
Other Business Operations
New Business Activities
Support for Recovery from the Great East Japan Earthquake
24TOYOTA ANNUAL REPORT 2011