Toyota 2011 Annual Report Download - page 13

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Our three-pronged integrated approach to technology development combining safe vehicles, traffic safety education activities and
the creation of a safe traffic environment is a natural consequence of our guiding principle of always providing safe products.
This approach pleases our customers with safety and quality and contributes to achieving zero casualties from traffic accidents,
which is the ultimate goal of the future mobility society.
The real question is how do we relate to people and communities. What are our goals?
The following section provides a comprehensive overview of Toyota’s approach to safety, focusing on our safety technologies.
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TOYOTA ANNUAL REPORT 2011
Safe and Secure Mobility
Toyota’s Approach to Safety
Special Feature: Toyota’s Safety Technology