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Business and
Performance Review
Special FeatureMessage/Vision
Management and
Corporate Information
Financial Section and
Investor Information
Chairman’s Message
I would like to start by offering sincere condolences on behalf of
everyone at Toyota to those who have faced great hardship due to
the Great East Japan Earthquake.
There are currently a number of measures being undertaken for
post-disaster revival, and we believe that we must give our all in
contributing to the revival of the automobile industry and the manufac-
turing sector as a whole. For Toyota, this means that now, more than
ever, we must remain strongly aware of our founding principle of
contributing to society through the production of automobiles and
that we must put to use the experience that has enabled us to meet
the challenges of enormous changes in the past.
The recent disaster has highlighted not only for Japan but also for
the whole world the important role of northeastern Japan and northern
Kanto in Japan’s component manufacturing industry. I believe that all
of us must work together to find the path to recovery and revival, so
that the stricken regions can continue to be a base of manufacturing
and that the Japanese manufacturing sector can continue to develop.
One of Toyota’s strengths lies in our focus on the power of the
workplace, which is now underpinned by our sense of crisis and
sense of mission. Toyota’s top management is continually observing
the workplace, aiming to create a shared understanding with those
onsite that there is no limit to human capacity and ingenuity as we
seek solutions that bring us closer, one step at a time, to recovery
and revival.
For Toyota, 2010 was a year in which a series of quality issues
spurred us to return to our roots and to work on restoring trust by
rebuilding relationships with our customers, dealers and suppliers. In
returning to the spirit of manufacturing and car building that Toyota
has embraced since its founding and aiming to realize an even higher
level of safety and security from the standpoint of our customers, we
have placed increasing emphasis on being on the spot and are now
even more focused on building ever-better automobiles. We are
continuing to enhance our thorough quality assurance and quality
control systems on a global level.
We will continue to strengthen these efforts, aiming to realize
continuous growth through the thorough application of our principles
of “customer-first,” “genchi genbutsu (onsite, hands-on experience)”
and “good quality, affordable price.” We will also employ innovation
based on knowledge and continuous improvement to earn the
satisfaction of our customers and to contribute to the kind of future
mobility that the world needs.
In closing, I would like to thank all of our stakeholders for their
ongoing understanding and support.
July 2011
Fujio Cho, Chairman
Chairman’s Message
President’s Message
Toyota Global Vision
0819
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TOYOTA ANNUAL REPORT 2011