Toyota 2011 Annual Report Download - page 14

Special FeatureMessage/Vision
Business and
Performance Review
Management and
Corporate Information
Financial Section and
Investor Information
Special Feature: Toyota’s Safety Technology
Our Basic Safe Vehicle Philosophy
Contributing to the ultimate goal of the future mobility society:
Zero casualties from trafc accidents
Safety through our three-pronged integrated approach and
the real safety lessons learned by studying accidents
Toyota’s Global Vision reveals that safety is Toyota’s highest priority and it is important to provide highly
reliable quality that will enable people to feel good about driving and riding in its vehicles. Toyota takes
a three-pronged approach to safety that integrates people, cars and the traffic environment. By doing so,
we seek to contribute to the ultimate goal of the future mobility society, which is zero casualties from
traffic accidents. Another of our core philosophies is to pursue real safety by learning from actual
accidents and continuing to evolve for substantially enhanced safety.
In regions that are rapidly becoming motorized,
driver awareness programs, such as traffic safety
education, are indispensible, as are improvements
to the traffic environment that make accidents
less likely. We believe that our three-pronged
integrated approach, which combines vehicle
safety with traffic safety education activities and
traffic environment improvements, is vital to
realizing a safe mobility society. At the same time,
we pursue real safety through the study of actual
accidents. Accident investigations and analysis
to reveal the causes of accidents and injuries can
help to pursue safety technologies. We continue
to investigate and analyze accidents after vehicles
we have developed reach the market, so we can
confirm their effectiveness.
These two approaches formed the foundation
of the Integrated Safety Management Concept
we announced in 2006, and we proceeded with
the development of “vehicles that support the
driver in avoiding dangerous situations” by linking
individual safety technologies and systems. In
January 2011, we established the Collaborative
Safety Research Center in North America as our
new base for accident analysis and problem
resolution. Toyota’s research goal is to contribute
to the realization of a safe mobility society through
improved driver and pedestrian safety and
security.
Toyota’s Approach to Safety
Goal The ultimate goal:
Zero casualties from traffic accidents
Three-pronged integrated approach
Pursuit of real safety through
study of accidents
Approach
Integrated Safety Management Concept
Concept
The safest and
most responsible ways of moving people
Three-pronged approach integrating people, cars and the trafc environment
The number of traffic fatalities in Japan in 2009
was just under 5,000, which is roughly one-third
lower than the historical high. It is likely that this
reduction is not only because of vehicle
development but also as a result of people-
oriented measures, such as improved rates of
seat-belt usage and stricter penalties for traffic
violations, as well as efforts to create a better
traffic safety environment, such as making
improvements at intersections where the
incidence of accidents is high.
Traffic safety education activities for people
Toyota has conducted traffic safety education
activities for drivers since 1960, and in 2005 we
established the TOYOTA Safety Education Center
“mobilitas” at Fuji Speedway with the goal of
increasing traffic safety awareness among
everyone involved in the traffic infrastructure. At
“mobilitas,” we conduct high-quality safe driver
training, ranging from classroom lectures to
training on specialized courses, for the general
public, as well as for companies and other
organizations.
Vehicle technology for helping to
prevent accidents and crash safety
Toyota’s pursuit of vehicle safety led to the
development and adoption of technologies such
as VSC (Vehicle Stability Control) and GOA
(Global Outstanding Assessment) in 1995 and
PCS (Pre-Crash Safety System) in 2003, each of
which was the first of its kind in the world. Toyota
will continue to lead the world in developing active
safety technology that supports the driver in
avoiding dangerous situations as well as passive
safety technology that contributes to injury
reduction of driver and passengers on vehicle
collision. We plan to adopt these technologies in
most models and encourage their use.
Working with government agencies for
enhanced traffic environment safety
Toyota is going further in our efforts to enhance
traffic environments by participating in “smartway”
projects (next-generation roadways that use IT to
link people, cars and roadways) in cooperation
with government agencies. We will continue our
R&D and testing of the next-generation vehicle
infrastructure integration system.
Casualties
20XX
a
sualties People
Vehicles Traffic
Environment
Zero
casualties
Three-Pronged Integrated Approach
Additional details available at Click HERE
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Toyota’s Safety Technology
14TOYOTA ANNUAL REPORT 2011