Toyota 2011 Annual Report Download - page 26

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Business and
Performance Review
Special Feature
Management and
Corporate Information
Financial Section and
Investor InformationMessage/Vision
Support for Recovery from the Great East Japan Earthquake
Support for Recovery from the Great East Japan Earthquake
TOPICS
Since the Great East Japan Earthquake struck on March 11, Toyota has been engaged in a variety of recovery efforts.
The Toyota Group, including our affiliates and dealers, will continue to do all we can to assist in the recovery.
Toyota dispatched about 60 employees to the affected areas in the immediate
aftermath of the earthquake, where they mainly focused on distributing
emergency provisions and also worked to support the recovery of companies
affiliated with the Toyota Group. We have continued to send volunteers from
15 Toyota Group and affiliated companies, and currently have about 140
employees engaged in relief efforts.
Provision of personnel
Toyota has pledged ¥300 million to charities, including the Central Community
Chest of Japan and Japan Platform. In addition, a donation from our executives and
employees of approximately ¥55 million was made to the Japanese Red Cross.
Children are the “strength for the future” that will drive the recovery of the
Tohoku region, so Toyota will donate ¥100 million each to the educational-
assistance funds for children orphaned by the disaster established by the Iwate
and Miyagi prefectural governments, as well to that planned for establishment
by Fukushima Prefecture (for a total of ¥300 million). In addition, Toyota will
donate to funds that develop activities for support to the stricken areas through
the arts and culture, and we will also sponsor events such as charity concerts
in support of recovery efforts.
Provision of funds
Toyota is providing approximately 260 vehicles for use in the four stricken
prefectures of Iwate, Miyagi, Fukushima and Ibaraki.
Provision of vehicles
So far, Toyota has sent 87 11-ton trucks to the region containing such items as
foodstuffs, drinking water, daily necessities, medical supplies and equipment
for recovery work. (Some of these trucks contained items for the recovery
efforts collected from Toyota dealers across the country.) Also, in addition
to supplying fuel such as kerosene, seven tanker trucks have been sent to
provide water to the stricken areas.
Provision of supplies
Through Aichi Prefecture authorities, Toyota is providing 160 apartments in
Toyota company housing and 320 dorm rooms in Aichi Prefecture to evacuees
needing shelter.
Provision of dorm rooms and Toyota company housing
Provision of support for agriculture
In close cooperation with Nippon Keidanren’s relief efforts, Toyota is engaged
in the following activities to help support those involved in agriculture and food
production in the Tohoku and Kanto regions directly affected by the disaster or
by rumors concerning fallout from the Fukushima nuclear reactor.
At Toyota’s headquarters, Nagoya and Tokyo offices: Serving meals in the
employee dining halls made with produce from Tohoku and Kanto, and
selling produce and goods from the regions at shops for employees.
At Toyota’s Tokyo office lobby: Hosting markets selling produce and
processed items from Tohoku and Kanto.
At Toyota’s headquarters, Nagoya and Tokyo offices: Selling processed
food items from Tohoku and Kanto in our company stores.
0819
Consolidated Performance Highlights
Automotive Operations
Restore and Renew Our Production Structure for Further Growth
Financial Services Operations
Other Business Operations
New Business Activities
Support for Recovery from the Great East Japan Earthquake
26TOYOTA ANNUAL REPORT 2011