Toyota 2011 Annual Report Download - page 5
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0819
Three-Pronged Integrated Approach
People
Vehicles Traffic
Environment
Toyota takes an integrated approach combining safe
vehicle development, traffic-safety awareness and the
creation of a safe traffic environment based on our
guiding principle of always providing safe products, so
that riding in our vehicles will bring smiles . By offering
safety and quality that exceed expectations, we are
contributing to achieving the goal of next-generation
mobility: zero traffic fatalities.
Unending pursuit of integrated safety
safest and most responsible ways
Special feature: Toyota’s Safety Technology
Moving people in the
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