Toyota 2011 Annual Report Download - page 4
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0819
Exceeding expectations and making an impression
We aim to work as hard as we can to
exceed expectations. To that end, we
seek not only to incorporate leading-
edge technologies, but also to create
new value in vehicles in such areas as
design, high-tech communications and
quality, so that people can see, touch and
feel that value when using our products.
Our goal is to build cars that impress by
being one step ahead in innovation.
create new value
Product Development Strategies
Constantly innovating to
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