Coca Cola 2011 Annual Report Download - page 109
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The following table provides information related to the carrying value of our goodwill by operating segment (in millions):
Eurasia & Latin North Bottling
Africa Europe America America Pacific Investments Total
2010
Balance as of January 1 $ 43 $ 797 $ 320 $ 2,154 $ 110 $ 800 $ 4,224
Effect of foreign currency translation 1 (102) 4 — 2 (39) (134)
Acquisitions1— — 54 7,746 — 83 7,883
Adjustments related to the finalization of
purchase accounting — — — — — — —
Divestitures, deconsolidations and other1,2 — — (212) (39) — (57) (308)
Balance as of December 31 $ 44 $ 695 $ 166 $ 9,861 $ 112 $ 787 $ 11,665
2011
Balance as of January 1 $ 44 $ 695 $ 166 $ 9,861 $ 112 $ 787 $ 11,665
Effect of foreign currency translation (6) 15 (3) — 2 11 19
Acquisitions1—— — 195 ——195
Adjustments related to the finalization of
purchase accounting1— — — 304 — 5 309
Divestitures, deconsolidations and other — — — 155 — (124) 31
Balance as of December 31 $ 38 $ 710 $ 163 $ 10,515 $ 114 $ 679 $ 12,219
1Refer to Note 2 for information related to the Company’s acquisitions and divestitures.
2Refer to Note 1 for information related to the deconsolidation of certain entities as a result of the Company’s adoption of new accounting guidance
issued by the FASB.
Definite-Lived Intangible Assets
The following table summarizes information related to definite-lived intangible assets (in millions):
December 31, 2011 December 31, 2010
Gross Gross
Carrying Accumulated Carrying Accumulated
Amount Amortization Net Amount Amortization Net
Customer relationships $ 619 $ (126) $ 493 $ 606 $ (83) $ 523
Bottlers’ franchise rights1668 (119) 549 605 (22) 583
Trademarks 99 (70) 29 111 (67) 44
Other2196 (130) 66 258 (144) 114
Total $ 1,582 $ (445) $ 1,137 $ 1,580 $ (316) $ 1,264
1The increase in 2011 was primarily related to the acquisition of Great Plains and the finalization of purchase accounting for the Company’s 2010
acquisition of CCE’s North American business. Refer to Note 2.
2The decrease in 2011 was primarily related to the finalization of purchase accounting for certain of the Company’s acquisitions and other
individually insignificant items.
Total amortization expense for intangible assets subject to amortization was $192 million, $102 million and $63 million in 2011,
2010 and 2009, respectively. Based on the carrying value of definite-lived intangible assets as of December 31, 2011, we estimate
our amortization expense for the next five years will be as follows (in millions):
Amortization
Expense
2012 $ 160
2013 148
2014 144
2015 137
2016 134
107