Coca Cola 2011 Annual Report Download - page 6

partners in which we have an equity method investment. In both of these situations, our Company continues to participate in the
bottler’s results of operations through our share of the strategic business alliance’s or equity method investee’s earnings or losses.
The following table sets forth our most significant brands in each of our major beverage categories:
SPARKLING BEVERAGES* STILL BEVERAGES*
Core Sparkling Energy Drinks†Juices and Juice Drinks Coffees and Teas Waters
Coca-Cola Burn Minute Maid1Nestea teas2Ciel1
Sprite Nos4Minute Maid Pulpy Georgia coffees3Dasani1
Fanta5Real Gold3Del Valle9Le˜ ao / Matte Le˜ ao teas7Ice Dew8
Diet Coke / Coca-Cola Light Simply4Sokenbicha teas3Bonaqua / Bonaqa1
Coca-Cola Zero Hi-C Dogadan teas10 Kinley11
Schweppes12 Dobriy6Ayataka teas3
Thums Up13 Cappy1
Fresca Other Still Beverages Sports Drinks
Inca Kola15
Lift glac´ eau vitaminwater Powerade1
Barq’s4Fuze4Aquarius14
* Includes, for each brand, all flavor variations and line extensions. Unless otherwise indicated in a footnote below, products under the brands are
sold in markets across two or more geographic operating groups.
†In some markets, certain of our energy drink products are still beverages.
1In some markets, certain products sold under this brand are sparkling beverages.
2Nestea products are distributed in the United States under a sublicense from a subsidiary of Nestl´
e S.A. (‘‘Nestl´ e’’), and in various other markets
worldwide through Beverage Partners Worldwide (‘‘BPW’’), the Company’s joint venture with Nestl´ e. The Nestea trademark is owned by Soci´ et´ e
des Produits Nestl´ e S.A. In January 2012, the Company and Nestl´ e announced that they are refocusing BPW on markets in Europe and Canada. In
Taiwan and Hong Kong, the Company will enter into a license agreement with Nestl´ e for Nestea. In all other territories, the joint venture will be
phased out by the end of 2012. In addition, the sublicense agreement for Nestea in the United States will terminate at the end of 2012. In some
markets, certain Nestea products are sparkling beverages.
3Sold primarily in Japan.
4Sold primarily in North America.
5In some markets, certain Fanta products are still beverages.
6Dobriy juice products are manufactured, marketed and sold primarily in Russia, Ukraine and Belarus by Multon, a Russian juice business operated
as a joint venture with Coca-Cola Hellenic Bottling Company S.A. Certain products sold under this brand are sparkling beverages.
7The Company manufactures, markets and sells Le˜
ao / Matte Le˜ ao teas in Brazil through a joint venture with our bottling partners.
8Sold in China.
9The Company manufactures, markets and sells juices and juice drinks under the Del Valle trademark through joint ventures with our bottling
partners in Mexico and Brazil.
10 Sold in Turkey.
11 Kinley is also a sparkling beverage in certain countries.
12 The Schweppes brand is owned by the Company in some countries (excluding the U.S., among others). In some markets, certain Schweppes
products are still beverages.
13 Sold primarily in India.
14 In some markets, we offer water products or sparkling beverages in addition to sports drinks under the brand Aquarius.
15 Sold primarily in Latin America (Chile, Ecuador and Peru).
Consumer demand determines the optimal menu of Company product offerings. Consumer demand can vary from one locale to
another and can change over time within a single locale. Employing our business strategy, and with special focus on core brands,
our Company seeks to build its existing brands and, at the same time, to broaden its historical family of brands, products and
services in order to create and satisfy consumer demand locale by locale.
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