Sony 2008 Annual Report Download - page 16

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14
Review of Operations
During the fi scal year ended March 31, 2008, Sony
reported operating results that highlight its revitaliza-
tion while simultaneously demonstrating its techno-
logical prowess and united group strength. In addition
to solidifying our market position in such areas as
LCD televisions, camcorders and compact digital
cameras, we mobilized to combine our technologies
and launched an organic light-emitting diode (OLED)
television that realizes both an astonishing thinness
and extraordinary image quality.
Sony also made progress in expanding the “HD
World.” This concept represents the integration of
Sony products—from electronics to motion pictures,
games and other entertainment content—enabling
users to view, shoot, edit and enjoy images with
the same dazzling high definition (HD) quality.
Collaboration among Sony Group companies con-
tributed to the success of the movie Spider-Man 3,
as well as increasing market penetration for
PLAYSTATION®3 and advancing the adoption of the
Blu-ray Disc format. Such achievements are inspired
by Sony’s position as both a hardware and content
provider.
In this section, we take a look at Sony’s efforts and
achievements during the period under review.
08SonyE_P14_27_0802.indd 1408SonyE_P14_27_0802.indd 14 08.8.7 2:18:30 PM08.8.7 2:18:30 PM