Sony 2008 Annual Report Download - page 28

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26
With the trend in televisions shifting toward
models with large screens and HD compat-
ibility, demand is increasing for easy-to-enjoy
full-scale home theater systems that deliver
more realistic sound to enrich the viewing
experience. The Sony S-Master is a compact,
fully digital amplifi er that facilitates the digital
signal processing of the entire audio chain,
from sound input through to speaker output,
generating highly efficient, high-fidelity
sound. Incorporated into products ranging
from home theater systems to golf ball-sized
speakers, S-Master technology brings
intense sound to life, allowing users to create
an environment for enjoying high-quality
sound in the comfort of their own home.
We have also enhanced our lineup of NET
JUKE™ hard disk component stereo systems.
NET JUKE allows users to download music
and store it on the system’s hard drive without
a PC, and transfer it easily to a Walkman®,
thus making it possible for them to take their
music wherever they go.
In the digital music player category, sales
of Walkman® units with noise canceling
8
6
4
2
0
(Millions of units)
12
9
6
3
0
(%)
8%
6%
7%
5.8
4.5
4.5
20082006 2007
Digital music player sales and
market share
*Years ended March 31
08SonyE_P14_27_0802.indd 2608SonyE_P14_27_0802.indd 26 08.8.7 2:18:55 PM08.8.7 2:18:55 PM