Sony 2008 Annual Report Download - page 48

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SEE III, held in 2007, 40 children from Liberia and Rwanda learned
about basic photographic technology, composition, subject
selection and expression through workshops led by professional
photographers. Using cameras donated by Sony, the children took
approximately 2,000 photographs.
Sony and UNICEF co-sponsored an EYE SEE III photographic
exhibition to coincide with the Tokyo International Conference on
African Development (TICAD), a conference sponsored by the
Japanese government and held every fi ve years, which took place
in Yokohama in May 2008. The exhibition succeeded in provoking
visitors to think about the various issues represented in the
photographs.
* In addition to donations, sponsorships and independent program expenses
(facility operation expenses), this amount includes the market prices of products
donated.
Sony’s support of future generations, which began with science
education, has expanded in scope over the years. As Sony is
involved in the music and fi lm businesses, as well as in electronics,
we believe Sony can and should make a valuable contribution by
encouraging creativity, in addition to inspiring curiosity in science
and the arts. Sony Corporation’s Social Contribution Committee
implements a broad range of activities through six Sony foundations
and Sony Group companies around the world. The Committee’s
guiding principle is to donate funds and use Sony’s expertise to
help address the needs of communities in regions where Sony
conducts business.
In fi scal 2007, Sony’s expenditure on social contribution activities
totaled approximately ¥4.5 billion.*
In 2006, we launched the Sony Student Project Abroad (China)
(SSPA). Under the program, Sony invites Chinese high school
students to Japan, where they stay with the families of Sony
employees, take part in Sony technology workshops with Japanese
high school students and learn about Japanese environmental
initiatives, including a visit to a recycling plant. The SSPA refl ects
Sony’s belief that acknowledging and understanding different
cultures and diversity is an important attribute for children growing
up in today’s global era.
Since 2006, Sony has continued to support the UNICEF EYE
SEE Project by donating digital cameras and providing fi nancial
assistance. The aim of the project is to give children living in societies
that face disaster, poverty, infectious diseases and other diffi culties
the opportunity to express themselves through photography. In EYE
©UNICEF/Giacomo Pirozzi
Social Contribution Activities
Sony CSR Report 2008
http://www.sony.net/csr/
Please refer to the Sony CSR Report
2008 for full details of our CSR activities.
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