Sony 2008 Annual Report Download - page 21

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19
wide range of other fi elds. For example, in
the area of digital cinema equipment, we
offer CineAlta™ digital cinema cameras and
the 4K SXRD™ fi lm projector, which are being
deployed in movie theaters.
VAIO PCs play a crucial role in the “HD
World” by enabling users to edit and store
content. The age of high definition has
arrived, and soon people will be able to
10.0
7.5
5.0
2.5
0
(Millions of units)
80
60
40
20
0
(%)
42% 41% 43%
7.7
7.5
7.6
20082006 2007
Camcorder sales and market share
record, edit and otherwise freely manipulate
HD content while retaining superb HD image
quality. Looking ahead to this era, we have
taken steps to bolster our lineup of Blu-ray
Disc-compatible models. In the fi scal year
ended March 31, 2008, our PCs—notably
the VAIO C series, which allows consumers
to color-coordinate their notebooks—per-
formed strongly, with unit sales rising 30%,
to 5.2 million units.
*Years ended March 31
Cinema
Content
Broadcasting Filming
Fun
Viewing
Storage/
Editing
HD Handycam®
CineAlta digital cinema cameras
and the 4K SXRD fi lm projector
PLAYSTATION®3
HD TV and
Blu-ray Disc player
VAIO PC with built-in
Blu-ray Disc drive
HD World
XDCAM
HD camcorder and stationary deck
08SonyE_P14_27_0802.indd 1908SonyE_P14_27_0802.indd 19 08.8.7 2:18:43 PM08.8.7 2:18:43 PM