Sony 2008 Annual Report Download - page 22

Download and view the complete annual report

Please find page 22 of the 2008 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 106

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106

20
with HDDs registering particularly robust
results. We also launched a number of
groundbreaking new models, including a
“hybrid” Handycam® camcorder with a
face-detection function that is capable of
HD recording to three separate media—
internal memory, Memory Stick and
DVD—as well as the world’s smallest and
We have consistently led the industry by
developing format standards ranging from
8mm video to digital video (DV) and high
definition video (HDV), and by commercial-
izing Handycam® camcorders that deliver
improved image quality and convenience.
In the fiscal year ended March 31, 2008,
we further enhanced our Handycam®
portfolio with Full HD-compatible models
that record on hard disc drives (HDDs),
DVDs and Memory Stick™ recording media,
thereby accelerating efforts to realize the
“HD World.”
In the period under review, camcorder
sales progressed favorably to 7.7 million
units, with HD-compatible models mounted
lightest* camcorder, which records to
Memory Stick. Refl ecting solid support for
our broad lineup of camcorders, which are
tailored to the needs of customers around
Camcorders and compact digital cameras are major profi t pillars for Sony while digital
single-lens refl ex (SLR) cameras offer particular promise for future market growth.
These products are supported by Sony’s image sensor technologies.
Compact digital camera DSC-W110
25
20
15
10
5
0
(Millions of units)
40
30
20
10
0
(%)
21% 22% 23%
23.5
17.0
13.5
20082006 2007
Compact digital camera sales and
market share
*Years ended March 31
∗As of April 2008
08SonyE_P14_27_0802.indd 2008SonyE_P14_27_0802.indd 20 08.8.7 2:18:45 PM08.8.7 2:18:45 PM