Sony 2008 Annual Report Download - page 46

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44
2008” to raise awareness of the importance of fi ghting climate
change. We invited industry, government and media representa-
tives for the fi rst time to join WWF and members of Climate Savers
at the annual conference. Member companies shared their
successful initiatives and experts joined a panel discussion to
forecast future trends.
Sony Chairman and CEO Howard Stringer presented the Tokyo
Declaration, signed by 12 companies. The signatories declared that
we will “try to widen the scope of emission reduction activities in
partnering with business partners,” and that we will “promote a
low-carbon lifestyle to consumers and customers.” As stated in the
Declaration, member companies, including Sony, will continue
communicating with consumers about conservation and specifi c
energy-saving steps they can take while using our products, as
these goals cannot be achieved by businesses on our own.
Reducing Power Consumption of Products
Under the agreement Sony signed with the WWF, we have
committed to reducing CO2 emissions from products in use by
lowering the annual energy consumption of major Sony products.
Sony is working to promote energy saving products by employing
our technical capabilities and know-how.
The environment is one of the most critical issues of corporate
social responsibility. Climate change, in particular, has received
a great deal of attention in recent years. To minimize our own
impact on the environment, Sony acts responsibly in all areas
and strives to resolve environmental issues together with our
peers and business partners while taking full advantage of
Sony’s unique capabilities.
Reducing the Absolute Amount of Greenhouse Gas Emissions
from All Sites
When we joined the Climate Savers Programme, organized by the
world-renowned environmental NGO the World Wide Fund for
Nature (WWF), Sony set a target of achieving an absolute reduction
in greenhouse gas emissions from all sites of 7% by 2010 compared
with the 2000 level. In fi scal 2007, Sony’s greenhouse gas emissions
totaled approximately 2,070,000 tons. Consequently, Sony had
reduced its emissions by 6.7% compared to 2000.
Calling for the Prevention of Global Warming as a Global
Leader
To address the global issue of climate change, in February 2008
Sony and WWF co-hosted the “Climate Savers Tokyo Summit
Corporate Social Responsibility
Environmental Initiatives
44
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