Sony 2008 Annual Report Download - page 27

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25
digital SLR camera. We also announced
the commercialization of a 35mm full-frame
CMOS image sensor with 24.81 effective
megapixel resolution.
From technology that supports product
differentiation to technology that creates
new markets, we continue to actively
pursue R&D in a variety of fields. These
activities range from the development of a
thin, light and bendable OLED display
made with plastic film to TransferJet, a new
close proximity wireless transfer technol-
ogy that facilitates the high-speed transfer
of content from a mobile device to a com-
puter or a television just by touching the
two together.
The market for digital music players is expanding together with the digital music
distribution industry. As developers of the Walkman® brand and technologies, which
have inspired a range of products since the launch of the fi rst Walkman® in 1979, we
are working to create a new chapter in Sony’s audio history.
achievements in the area of CMOS image
sensors—a key focus for semiconductors—
include a high-speed Exmor CMOS image
sensor with 12.24 effective megapixel
resolution, which is mounted in the α700
We recently unveiled Rolly™, a newly
developed sound entertainment player that
integrates Sony’s accumulated audio tech-
nologies with motion control-related robot
technologies. As a music player that dances
to the rhythm of the music being played,
Rolly is bursting with a uniquely Sony sense
of fun, and has won acclaim as a music
player that offers a new way of listening to
music and an innovative user interface.
Sound entertainment player
Rolly
Full-color OLED display using thin-fi lm transistors
mounted on a plastic substrate
08SonyE_P14_27_0802.indd 2508SonyE_P14_27_0802.indd 25 08.8.7 2:18:52 PM08.8.7 2:18:52 PM