Sony 2008 Annual Report Download - page 40

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38
38
Thanks to the great number of Blu-ray titles
already available worldwide, the Blu-ray Disc
format is rapidly gaining consumer accep-
tance. Sony Pictures continues to release
Blu-ray titles on a regular basis from both its
exciting slate of current fi lms as well as from
its rich fi lm library. This ever growing content
further serves to enhance demand for Sony’s
lineup of Blu-ray Disc players and recorders,
sales of which remain strong.
Having positioned Blu-ray as a key tech-
nology in the HD era, Sony is expanding the
Blu-ray Disc: A pillar of Sony’s “HD World” initiative
A high-capacity recording media that enables users to get the most enjoyment from
high defi nition video content, Blu-ray is a key driver in the future evolution of Sony.
scope of its businesses in related areas—
from Blu-ray Disc players and recorders to
PS3™ and VAIO PCs equipped with Blu-ray
Disc, software and disc production.
08SonyE_P28_39_0724.indd 3808SonyE_P28_39_0724.indd 38 08.8.7 2:20:09 PM08.8.7 2:20:09 PM