Sony 2008 Annual Report Download - page 8

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6
First, we will strengthen our core businesses through improving profi t-
ability in our Television and Game businesses, strategically investing
approximately ¥1.8 trillion for future growth and revamping our R&D efforts,
as well as continuing to focus on operating performance.
Second, we will launch network initiatives. These include providing
network connectivity across our devices—specifi cally, 90% of our key
device categories by fi scal year 2010—and undertaking a number of
network initiatives to deliver content from SPE and other providers to Sony
devices, both in the home and “on the go.” Among consumer electronics
companies, Sony is unique in its ownership of content, and we intend to
leverage this competitive advantage.
And third, we plan to capitalize on growth in developing markets and
emerging economies such as Brazil, Russia, India and China (the BRIC
countries), with the specifi c goal of doubling revenues in the BRIC countries
by fi scal year 2010.
Additionally, we have targeted a consolidated annual return on equity of
10% by the end of fi scal year 2010 and identifi ed 5% operating profi t
margin as a baseline of profi tability.
Many factors set Sony apart, and they are the reasons we have confi -
dence in our ability to succeed in our mission. Today we stand on a strong
foundation of innovation, experience, talent, capital and desire. We will
leverage our unique competitive advantages. We will create exciting new
products and services that customers will crave. We will be leaders in both
our existing markets and in new, emerging markets. We have the will to
compete and to succeed versus the competition. As we demonstrated
with Blu-ray Disc, when Sony is United, Sony is Unbeatable.
We thank you for your continued support of the company.
June 26, 2008
Howard Stringer
Chairman and CEO
Representative Corporate Executive Offi cer
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