Sony 2008 Annual Report Download - page 39

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37
37
37
Home
Entertainment
Kazuo (Kaz) Hirai
President and Group CEO,
Sony Computer Entertainment Inc.
PS3™ is a state-of-the-art entertainment system
mounted with a Blu-ray Disc drive. PlayStation®
consumers are fans of cutting-edge technology
and crave HD quality in games, movies and other entertainment.
While the majority of PS3™ consumers invest in our system with a
primary interest in gaming, they soon discover that Blu-ray also
offers a quantum leap from their previous movie-viewing
experiences. The sales momentum of HD televisions is proof of
how many consumers—not only PS3™ users—want the HD
viewing experience. Having both the most advanced gaming
system and the defi nitive HD movie playback solution enables us
to offer a complete entertainment system that will be at the center
of consumers’ living rooms for years to come.
Blu-ray’s massive storage capacity gives game developers the
largest palette to create on, leading to previously unimagined
creative expression. The intense realism of games and such
sophisticated features would never have been possible without
Blu-ray.
David Bishop
President, Worldwide,
Sony Pictures Home
Entertainment
Sony is in a unique position to deliver a
complete entertainment experience to
consumers. Sony Pictures Home Entertainment (SPHE) has
worked closely with its sister electronics and game companies
to package Blu-ray titles such as Spider-Man 3, Talladega
Nights: The Ballad of Ricky Bobby and Casino Royale with their
Blu-ray Disc-enabled products to reinforce the HD movie
message and drive future Blu-ray title unit sales.
Through a variety of technical advancements, Blu-ray delivers a
true theatrical experience at home with approximately six times
more picture information than that of DVD, original master audio
tracks, more bonus content and greatly expanded interactivity,
all thanks to its increased storage capacity.
SPHE has been instrumental in bringing the Blu-ray technical
advancements to market, from the fi rst 50GB disc to picture-in-
picture functionality, and the latest and most exciting feature—
BD-Live. BD-Live enables the consumer to access additional
content via their Internet-connected PS3™ or compatible set top
player. In turn, SPHE benefi ts from a new and unique ability to have
a direct marketing and promotional relationship with consumers.
Components
PLAYSTATION®3
At the core of Sony’s success is its ongoing commitment to exploring new technologies and developing
products and services that provide unique experiences for the customer. The development of the Blu-ray Disc
in association with our Blu-ray Disc Association partners is the latest example of a leading technology making
a signifi cant impact on our customers’ entertainment experience.
Blu-ray presents an enormous opportunity for Sony. Total sales* of Blu-ray-related products such as Blu-ray
Disc players and recorders, VAIO PCs and components of Electronics business, as well as PS3™ and various
contents, are expected to reach approximately ¥1 trillion, in the fi scal year ended March 2009. With each
core business supporting this effort, Blu-ray is a prime example of what a united Sony can achieve.
* Includes intersegment transactions
© 2006 Danjaq, LLC, United Artists Corporation and
Columbia Pictures Industries, Inc. All Rights Reserved.
08SonyE_P28_39_0724.indd 3708SonyE_P28_39_0724.indd 37 08.8.7 2:20:06 PM08.8.7 2:20:06 PM