Sysco 2012 Annual Report Download - page 11

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Good things
 t  .
contains a lower percentage of butterfat
which shaves costs but doesn’t skimp on
the rich avor, whipping time and overall
performance Sysco’s customers require.
Created for our Wholesome Farms brand,
it received a “Best of Sysco” award.
New pouch packaging Dean created for
Sysco’s Wholesome Farms sour cream
brand reduces costs and improves sus-
tainability; and Dean helped meet the
growing demand for indulgent beverages
with a new half-gallon, ready-to-serve iced
coffee for Sysco’s Citavo brand.
“One of our strategies is to win with winning
customers,” says El Khattary, Dean Foods’
Vice President Sales, Foodservice Distribu-
tion. “They challenge us because they’re
technically good at what they do. They
make us better every day.”
Sysco continually cooks up ways to help
customers reduce costs and capitalize on
consumer trends. There’s room for new
solutions at every link in the foodservice
chain, from new product development to
redesigned packaging to technology that
inspires menus or improves operations.
These initiatives couldn’t happen without
strong relationships between Sysco and
the suppliers who make the foods we sell
and distribute.
This year, Dean Foods Morningstar, one of
Sysco’s top dairy suppliers, worked with
us to produce an innovative new whipping
cream. An essential ingredient for desserts,
soups, sauces and breakfast recipes,
heavy whipping cream contains at least
36% butterfat. But the butterfat market is
volatile; and the higher the fat, the higher
the price. The new whipping cream
Expand our portfolio of products and services by
initiating a customer-centric innovation program
Sysco Corporation 2012 Annual Report 9Sysco Corporation 2012 Annual Report 9
Sysco believes that innovations in
technology will continue to play a more
critical role in helping restaurants suc-
ceed. Sysco Ventures features solutions
that help our customers ll seats or
improve their operations. One great
example is HotSchedules, a stafng
technology that helps restaurants with
scheduling, hiring, training and more.
Sysco’s new ChefRef app is a rst-of-
its-kind culinary resource that streamlines
meal planning and cooking with thou-
sands of recipes and meal ideas. While
it’s designed for all foodies, customers
can link recipes to shopping lists for
Sysco ingredients. The app also provides
nutritional and serving size information,
instructional videos, social media links
and even an oven timer.