Humana 2011 Annual Report Download - page 3

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2011 Annual Report – 2
To our stockholders
Three decades after we opened our 1981
annual report with these words, health
care once more is at a crossroads. In the
face of an uncertain world economy, and
with U.S. health reform soon to move into
its second major implementation phase,
we again believe that health care companies
relying on past successes will indeed be
caught short.
Humana is determined not to be among
them. Having completed 2011, our 50th year,
with record revenues, earnings, and health-
plan membership, we look forward eagerly
to continuing our transformation from a
product-focused health benefits company to
a customer-focused health care company. In
parallel with this evolution is our dedication
as an enterprise to a dream: to help people
achieve lifelong well-being.
Executing on this transformation has required
us to rethink the business of health care. In
so doing we’ve identified seven imperatives
for success with seniors and working-age
consumers that characterize the emerging
Humana,and that are in concert, we believe,
with the evolving needs of the people
and institutions – including the federal
government – that make up health care.
While we were the first health benefits
company a decade ago to insist on putting
the consumer at the center of the health-
benefits equation, we believe success
over the next 10 years will require a
comprehensive integration of consumers into
other components of the health care system.
With the individual still primary, providers,
businesses, government, and health-related
partners will need to collaborate deeply to
co-create a new health-care ecosystem,
characterized by data-driven connectivity,
a shared commitment to fostering positive
behavior change, and a willingness to enter
into unconventional partnerships for the sake
of improving outcomes and lowering costs.
Humana is dedicated to leading this co-
creation. Not only will success in this shared
endeavor bring rationality and – for the first
time – a true system to health care, it will
contribute meaningfully to solving one of the
biggest crises facing the American people: an
unfunded $20 trillion Medicare liability.
Michael B. McCallister
Chairman and CEO
“The world is turning, the system is evolving,
and those who do tomorrow what they did
yesterday are likely to be caught short.”
Humana’s 1981 annual report