Humana 2011 Annual Report Download - page 5

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2011 Annual Report – 4
Extend our comprehensive
approach to lifelong well-
being to engage customers,
inspire associates, and supply
a platform for future growth
Humana’s strategy involves the vertical
integration of three areas of focus: our
core businesses (Medicare, Commercial,
and Military); businesses close to the
core, including our Concentra® network
comprising several hundred health centers
and worksite clinics nationwide; and
emerging adjacencies in such areas as
integrated wellness offerings, telemedicine
and remote care, practice management
tools, home care, and quality and analytics
capabilities. The accompanying diagram
is a graphic representation of how the
strategy combines these and other
elements of our operations.
In 2011, we announced our intent to
acquire SeniorBridge® – representing a
major step forward for us in home care,
quality of life enhancement and member
engagement. Similar to a large-scale version
of the Humana Cares program for Medicare
members with multiple chronic conditions,
SeniorBridge deploys a national network
of 1,500 senior care managers – including
nurse practitioners, nurses, social workers,
and certified caregivers – to help seniors
maintain and improve their health while
remaining in their homes. Besides being
what most seniors themselves desire, a
home-based approach to geriatric care
represents a potential societal savings of
billions of dollars in hospital costs. Once
the transaction closes, SeniorBridge will
enable us to broaden our relationship with
individual seniors by assisting those who
need help with such activities as eating,
dressing, and movement.
Enhance our innovative,
technology-driven, results-
based approaches using rewards
and incentives to foster positive
behavior change
We’ve all known for two generations
what we need to do to improve our health.
Looking ahead: The seven imperatives
1
Turning to the future, Humana believes the
following seven imperatives will ensure a
continuation of the growth and success of
our past decade, while contributing increasingly
as an expert partner in solving the societal
problems that beset our health care system.
Near-term Medicare Advantage
growth expected to produce
long-term prosperity:
• Diversification
• Cross selling
• Customer retention
Health and
Well-Being
Services
Retail
Employer
Group
Other
Businesses
CORE
BUSINESS
V
E
R
T
I
C
A
L
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N
T
E
G
R
A
T
I
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N
PCP/PCP Management
Home Care
Integrated Wellness
Other Insurance
Leveraging
Core Assets
Emerging
Adjacencies
Humana’s Strategy
Pharmacy Benefits
2