Humana 2011 Annual Report Download - page 6

5 – 2011 Annual Report
We’ve all known
for two generations
what we need to do
to improve our health.
Eat less. Exercise more.
Stop smoking. But we
don’t do it. Humana
takes seriously the need
to tackle this dilemma.
Incentive programs
are provided using a
reward-based system
to encourage members
to meet their goals.
Eat less. Exercise more. Stop smoking. But
we don’t do it – with dire consequences for
ourselves and for society. The obesity crisis
alone threatens to inundate an overtaxed
system with incalculable costs, in dollars
and personal suffering, for treating and
managing diabetes, heart disease, and other
obesity-induced conditions.
Humana takes seriously the need to tackle
this dilemma. Partnering with Discovery
Holdings Ltd., we launched HumanaVitalitySM
last year for our Commercial members.
Building on Discovery’s success with this
program in South Africa, HumanaVitality is a
wellness and loyalty program that features a
wide range of well-being tools and rewards
that are customized to the individual
member’s needs and desires. At its core, the
program is a sophisticated health behavior-
change model supported by an actuarially
sound incentives program. With most of our
Commercial groups renewing at the first of
the year, the universe of eligible members
for HumanaVitality expanded from 350,000
to more than a million on January 1, 2012.
Engage providers for
productivity and efficiency
With a distinguished legacy of providing
care – we were founded in 1961 as a nursing
home company and eventually became
the nation’s largest hospital company –
Humana is well-positioned for the new
era of providers as partners with insurance
companies, rather than adversaries against
them. Our Concentra acquisition in late
2010 heralded a new back-to-the-future
era for us, with an important twist: we
are dedicated to supporting physician
decision-making with actionable data in real
time, resulting in improved outcomes and
efficiencies. This includes innovative medical
home and accountable care collaborations
that are already yielding promising results.
Parallel with this effort is our continued close
involvement with Availity,® the multipayer
online health information network for
providers that we co-founded a decade ago
with Blue Cross Blue Shield of Florida. Availity
facilitated more than one billion provider
3
HumanaVitality is a wellness and
loyalty program that features a
wide range of well-being tools
and rewards that are customized
to the individual member’s needs
and desires.
Online tools allow users
to track progress.
The program offers a
wide range of health
and well-being tools.
transactions last year, involving 200,000
physicians, 1,000 hospitals, 455,000
employers and 70 million consumers. Its
proprietary Availity CareProfile is a giant
stride toward a truly comprehensive
electronic medical record, combining
on a single screen information about all
of a patient’s prescriptions, lab orders,
diagnoses, doctor visits, immunization
history, and hospital admissions.