Humana 2011 Annual Report Download - page 7
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Analyze data in ways that
translate directly to better
health outcomes
Humana completed a key acquisition
last year that we believe will solidify our
leadership in this future-oriented arena.
AnvitaHealthTM provides analytics solutions
that produce clinical insights resulting in
higher quality and lower costs, particularly
for Medicare members. Anvita’s powerful
rules engine collects and standardizes
disparate data sources, identifies and
prioritizes places for intervention, and
predicts where clinical outreach is likely
to be required. As an important new
enabler of the 15 percent solution, the
AnvitaHealth rules engine will be integrated
into Humana’s existing CareHub system
to better identify gaps in care and alert
members and providers.
Expand our pharmacy
capabilities as a model
of cross-selling that produces
lifetime customer value
Starting as just another element of
Humana’s health benefits value
proposition, our pharmacy capabilities
have expanded in the past five years to
the point where they now represent a
significant, differentiating growth center
for the company. By number of
prescriptions, Humana’s pharmacy
group is the fifth largest pharmacy
provider in the nation.
Looking ahead, pharmacy is a model for
our commitment to transform ourselves
from a product-focused to a customer-
focused enterprise. Our vision is to redefine
the relationship between a pharmacy
provider and its customers by becoming
the pre-eminent source of pharmacy
solutions that help people achieve lifelong
well-being. Within the pharmacy universe
our Humana RightSourceRx® mail-order
organization continues to be the industry
leader. In 2011, RightSource ranked first in
cost competitiveness among all mail-order
pharmacies in the annual J.D. Power and
Associates pharmacy study.
2011 Annual Report – 6
4
Analytics produce clinical
insights resulting in
higher quality and lower
costs, particularly for
Medicare members.
Pharmacy is a model for our commitment to
transform ourselves from a product-focused to
a customer-focused enterprise. Our vision is to
redefine the relationship between a pharmacy
provider and its customers by becoming the
pre-eminent source of pharmacy solutions that
help people achieve lifelong well-being.
5