Humana 2011 Annual Report Download - page 8

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7 – 2011 Annual Report
Similarly, Humana’s alliance with Walmart
for a co-branded Medicare Prescription
Drug Plan (PDP) offering has turned out to
be a partnership that has made a positive
difference to hundreds of thousands of
seniors. For the second year in a row,
this innovative plan had the lowest
monthly premium of any nationwide PDP
offering. In addition, again like last year,
it had one price and one benefit structure
nationwide – the first PDP plan in history
with this strong competitive advantage.
Among other things, this makes the plan
easy to understand, a key element for
retail consumers – especially in the PDP
marketplace, where the number of plan
choices runs into the hundreds.
Create people-centered
partnerships to reach
new consumers and advance
Humana’s brand
An alliance between a health care
company and Reader’s Digest may seem
like a stretch at first. But our innovative
arrangement, begun last year, has
already produced a co-branded Medicare
supplement product from Humana, as
well as a Reader’s Digest-branded guide
to Medicare decision-making. We believe
that uniting Humana’s expertise in health
benefits with Reader’s Digest’s time-tested
ability to explain complex subjects in a way
that people understand will prove to be an
important value-add to senior consumers.
6
Our alliance with
Walmart® for a
co-branded Medicare
PDP has made a
positive difference
to hundreds of
thousands of seniors.
Medicare Advantage Membership (In thousands)
Retail
Employer Group
2,500
2,000
1,500
500
0
1,000
Dec. 2010 Dec. 2011 Jan. 2012
Stand-alone PDP
Membership
(In thousands)
3,000
2,500
2,000
1,500
1,000
Dec. 2010 Dec. 2011 Jan. 2012
Finally, Humana made significant inroads
into the emerging megatrend of the
“gamification of health” through our
partnership with video game leader
Ubisoft.® Ubisoft’s “Your Shape: Fitness
Evolved 2012” – already a leading
international best-seller on Microsoft®
Kinect for Xbox 360 – now offers three
Humana-branded workout programs
among its fitness options. And the
innovative MyHumana mobile app was
awarded a prestigious Stevie Award as
the “Best New Consumer Product or
Service” in 2011. MyHumana mobile
brings up-to-the-minute personalized
tools and resources to iPhone and
AndroidTM users, including an urgent-care
locator, spending-account balances in real
time, drug price information, and doctor
and hospital searches.