Sony 2005 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2005 Sony annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 137

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137

10 Sony Corporation
Cyber-shot DSC-T7
Real lmaging Processor: Sony designed the Real Imaging Processor using an exclusive
algorithm that increases processing precision and speed, improving picture quality and
reducing start-up time for a truly enjoyable picture-taking experience. Thanks to a system
large-scale integration (LSI) designed for energy efficiency, the Real Imaging Processor
consumes 30% less energy than previous processors, thus improving battery life.
Super HAD CCD: Sony’s CCD technology has enabled the development of the Super HAD
CCD, a CCD that offers both a high saturation signal level and increased sensitivity. This
technology greatly reduces the ineffective areas between the on-chip microlenses formed
over each pixel, thereby increasing the efficiency of utilization of incident light.
SXRD: Sony’s exclusive SXRD achieves outstanding resolution and contrast, as well
as fast responsiveness, facilitating a sharper, richer and more smoothly textured picture
than ever before possible with consumer-use rear-projection television. A narrow inter-
pixel spacing—2,000,000 pixels with a pitch of 9 m—delivers full HD resolution within
an image area measuring a mere 0.78 inches across. In addition, a liquid crystal cell
gap of less than 2 m and vertically aligned liquid crystal materials facilitate contrast
of 3000:1 or higher and a response speed of less than five milliseconds, resulting in a
clear, stable picture.
Mobile Electronics
Sony expanded its video camera and digital still camera lineup. In portable
audio, the Network Walkman was a hit.
In the fiscal year ended March 31, 2005, the global market for digital still cameras
exhibited strong growth. Sony continues to command a significant share of this
market, thanks to the popular Cyber-shot lineup, which reflects our continuing efforts
to combine slim designs with large LCD screens and extended recording times. We
are also focusing efforts on the development of innovative products that combine
video and digital still camera features in a single unit.
Also in the period, we launched full-scale, global sales of DVD Handycam,
bolstering our lineup of video cameras, which previously focused on Handycams
using conventional tape media. While DVD Handycam accounted for approximately
10% to 20% of sales of Sony video cameras in the past fiscal year, we are aiming to
greatly increase shipments in the fiscal year ending March 31, 2006.
During the year, we introduced the first consumer-use video camera with full HD
resolution based on the 1080 interlaced (1080i) digital HD standard, bringing HD
picture quality out of the broadcast arena and into the home. Customers responded
to this easy-to-use model very favorably. We will promote the shift to HD video
cameras by enhancing our lineup, offering consumers a whole new experience.
Key devices are what really set Sony’s video and digital still cameras apart from
those of other manufacturers. These include small LCD panels, batteries and
charge-coupled devices (CCDs), which are image-capturing devices that work like an
electronic version of a human eye. We source these devices internally, facilitating
vertically integrated production and ensuring our ability to enhance product appeal while
lowering production costs.
The Grand Wega LCD rear-projection television continued to enjoy popularity in the
U.S. market, reflecting consumer appreciation of comparatively inexpensive large
televisions. New additions to our LCD rear-projection lineup during the fiscal year
included a model featuring Sony’s exclusive Silicon X-tal (“crystal”) Reflective Display
(SXRD) technology, which achieves high resolution and high contrast, as well as fast
responsiveness. This technology facilitates higher panel pixel density than conven-
tional display devices, thereby realizing full HD (1920 x 1080 pixel) resolution and a
smooth-textured, cinematic picture quality. In the fiscal year ending March 31, 2006,
we will take further steps to differentiate our LCD rear-projection televisions from
those of other companies—including introducing new models with SXRD—and
strengthen our lineup in all regions.
S ONY AR -E 0629 Adobe PageMaker 6.0J /PPC