Sony 2005 Annual Report Download - page 9

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Sony Corporation 7
A Message from Ryoji Chubachi
The Sony Group continues to operate in a very challenging business environment.
Accordingly, I am committed to forming a tightly knit management team with Sir Howard
and Mr. Ihara and working with them to enhance the Group’s corporate value.
As CEO of the Electronics Business Group, my principal mission is to enhance the
competitiveness of our electronics business. I believe the key to this lies in our ability
to develop products from the customer’s viewpoint. Our passion for craftsmanship
remains as strong as ever. In addition to identifying key business areas and enhanc-
ing technological competence, we will strengthen our operations in areas crucial to
competitiveness, including engineering, manufacturing, distribution and sales. In
recent years, we have undertaken ambitious, growth-oriented technological develop-
ment and capital investment, thereby sowing promising seeds for the future. Bringing
these seeds to bloom is our foremost challenge.
On this, the occasion of Sony’s 60th anniversary, I renew my pledge to build a
strong, sound company. In the years ahead, we will continue to work to inspire and
delight our stakeholders, including our shareholders, customers, business partners,
employees and the community at large, while remaining true to our statement of
purpose: “to establish an ideal factory that stresses a spirit of freedom and open-
mindedness.” This statement is included in Sony’s founding prospectus and
continues to define our spirit.
April 26, 2005
Ryoji Chubachi
Executive Deputy President and Electronics CEO
(Appointed President and Electronics CEO on June 22, 2005)
A Message from Sir Howard Stringer
Sony has built up important traditions and assets during its 60-year history. I am
honored to be given the responsibility of drawing upon these to carve out a new
history for Sony.
As CEO, my priority will be to recreate the excitement and spirit of innovation
that has evolved into the Sony brand over the past six decades. Although we face
many challenges, we also recognize a wealth of exciting opportunities. Together with
Dr. Chubachi and Mr. Ihara, I will work to deliver the best in electronics and entertainment
to customers by fostering the further convergence of Sony’s technological hardware
and content development.
The new management team will not hold back from implementing reforms in all
businesses in its drive to ensure Sony’s position as the world’s leading electronics
and entertainment company. We will accelerate the reforms introduced by the current
management and exert our best efforts to drive Sony’s growth as a global enterprise
with core capabilities in electronics, entertainment and technology.
April 26, 2005
Sir Howard Stringer
Vice Chairman
In Charge of Entertainment Business Group
(Appointed Chairman and CEO on June 22, 2005)
Sony Corporation 7
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