Sony 2005 Annual Report Download - page 31

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28 Sony Corporation
Sony Pictures Imageworks (Imageworks) is driven by challenge. Imageworks is an
Academy Award®-winning global leader in visual effects and character animation
because it meets the creative and technical demands presented by some of the
world’s preeminent, most cutting-edge filmmakers, who themselves are challenged
by an increasingly sophisticated worldwide audience. Its success stems from a
commitment to combining world-class artists and leading-edge technology.
Sony Pictures Entertainment Inc. (SPE) established Imageworks in 1992, initially to
assist filmmakers in planning complex stunt sequences using computer-generated
(CG) imagery. SPE management recognized the importance of digital production as
filmmaking became more dependent on visual effects. Imageworks’ services are
available to other studios in the motion picture industry and are the choice for leading
filmmakers. Some of Hollywood’s most notable films featuring the company’s visual
effects and animation include Bewitched, The Aviator (Miramax), The Polar Express
(Warner Bros.), Bad Boys II, Spider-Man and Spider-Man 2, Big Fish, The Matrix
Revolutions (Warner Bros.), The Haunted Mansion (Disney), Seabiscuit (Universal),
The Lord of the Rings: The Two Towers (New Line), Stuart Little and Stuart Little 2,
The Matrix Reloaded (Warner Bros.), Harry Potter and the Sorcerer’s Stone (Warner
Bros.), Cast Away (Fox/DreamWorks) and Charlie’s Angels.
Jay Redd
Visual Effects Supervisor,
Sony Pictures Imageworks
My job is to work with the director and
production designers at the beginning of
a film and determine how to best “realize”
the conceptual ideas and bring the fan-
tasy world to life. The director just has to
say, “I want to do this.” Then, it’s our job
to figure out how to do it. We have to
decide how to shoot it, what kind of
technologies to use, what kinds of com-
puters, software and talent we need and
what kind of casting of visual effects art-
ists is necessary. I think the challenge is
to continue making effects that are truly
magical and draw the audience into the
experience so they forget they are in a
movie theater or watching TV.
Spider-Man 2 – Motion Picture © 2004 Columbia Pictures Industries, Inc. All rights reserved. Spider-Man Character ® & © 2004
Marvel Characters, Inc. All rights reserved.
From left: Senior Visual Effects Supervisor John Dykstra, Visual
Effects Supervisor Scott Stokdyk, Special Effects Coordinator John
Frazier and Animation Supervisor Anthony LaMolinara celebrate the
Academy Award® for Best Achievement in Visual Effects backstage
at the Awards.
28 Sony Corporation
Carlo Allegri/GettyImages. Oscar statuette ©
A.M.P.A.S.®
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